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Comparing the New Media Marketing Models with the Traditional Marketing Models
- 1 The University of New South Wales, Sydney, NSW2052, Australia
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Abstract
Marketing has always been one of the most important keys to business success. With the development of society, market competition is becoming more and fiercer, and enterprises have deeper requirements for marketing. The traditional marketing model has been unable to satisfied all the demands of enterprises. The rapid development of new media in recent years has also given birth to a series of new marketing models. This paper mainly analyzes and compares two marketing models, the traditional marketing model and the new marketing model, and draws a conclusion that the new marketing model is more effective. This new marketing model is more helpful to help enterprises achieve the ideal sales target, and is also more effective for far-reaching development of companies' brands. This paper can help people clearly understand the differences between these two marketing models.
Keywords
Marketing, traditional marketing model, New marketing model, Enterprise, New media
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Cite this article
Chi,Q. (2024). Comparing the New Media Marketing Models with the Traditional Marketing Models. Advances in Economics, Management and Political Sciences,97,8-13.
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