Download pdf
A Comparative Study of Online and Offline Shopping
- 1 Country Garden School, West 16th Road, Beijiao Town, Shunde District, Foshan City, Guangdong Province
* Author to whom correspondence should be addressed.
Abstract
Due to the appearance of COVID-19, online shopping and offline shopping have experienced some significant changes and it has become a popular topic among people. It is valuable to research the differences between these two popular shopping method. Even though there have been many pieces of research investigating this area before, a detailed summary related to the comparison of consumers' shopping experiences and preferences is needed. This study will tackle this problem by reviewing previous related papers in this area and classify all of the information into three parts that is characteristic of traditional shopping, characteristic of online shopping and traditional shopping versus online shopping. By collect and analyze the information and data in other study, many differences between these two shopping way is discovered and the conclusion is that online shopping can give a better shopping experience to consumers, whereas consumers' preference among these two shopping ways will depend on the type of goods.
Keywords
Online shopping, traditional shopping, offline shopping
[1]. Debata, B., Patnaik, P., & Mishra, A. (2020). COVID‐19 pandemic! It's impact on people, economy, and environment. Journal of public affairs, 20(4), e2372.
[2]. Soares, J. C., Limongi, R., De Sousa Júnior, J. H., Santos, W. S., Raasch, M., & Hoeckesfeld, L. (2023). Assessing the effects of COVID-19-related risk on online shopping behavior. Journal of Marketing Analytics, 11(1), 82-94.
[3]. Sameeha, M. S. F., & Milhana, U. L. (2021). A comparative study of traditional shopping and online shopping: special reference to Dharga town.
[4]. Sarkar, R., & Das, S. (2017). Online shopping vs offline shopping: A comparative study. International Journal of Scientific Research in Science and Technology, 3(1), 424-431.
[5]. Ihionkhan, A. C., & Victor, A. O. SHOPPERS’EXPERIENCE WITH TRADITIONAL AND ONLINE SHOPPING IN BENIN CITY.
[6]. Gupta, P. (2015). Comparative study of online and offline shopping: A case study of Rourkela in Odisha (Doctoral dissertation).
[7]. Bytyçi, S. (2020). Online Versus Traditional Shopping in Developing Countries Study Case-Kosovo. International Journal of Social Sciences Perspectives, 7(1), 10-21.
[8]. Moon, J., Choe, Y., & Song, H. (2021). Determinants of consumers’ online/offline shopping behaviours during the COVID-19 pandemic. International journal of environmental research and public health, 18(4), 1593.
[9]. Roy, P., & Datta, D. D. (1843). Consumer buying behaviour towards online and offline shopping: Pre, during and post Covid 19 pandemic. Intern. Journal of Profess. Bus. Review.| Miami, 8(5), 01-22.
[10]. Aldrich, M. (2011). Online Shopping in the 1980s. Annals of the History of Computing, 33(4), 57-61.
[11]. Song, Z. (2022). The geography of online shopping in China and its key drivers. Environment and Planning B: Urban Analytics and City Science, 49(1), 259-274.
[12]. Sahoo, N., Dellarocas, C., & Srinivasan, S. (2018). The impact of online product reviews on product returns. Information Systems Research, 29(3), 723-738.
[13]. Corcione, M., & COLOMBO ARDENTI, M. O. N. I. C. A. (2020). Comparative CO2 emissions assessment of online and traditional shopping channels: a multi-purchase perspective.
[14]. Maheswari, M. U. (2018). Factors Influencing Traditional Shopping And Online Shopping In Kanniyakumari District. RIMS Journal of Management, 3(1), 45-53.
[15]. Taher, G. (2021). E-commerce: advantages and limitations. International Journal of Academic Research in Accounting Finance and Management Sciences, 11(1), 153-165.
[16]. Aryani, D. N., Nair, R. K., Hoo, D. X. Y., Hung, D. K. M., Lim, D. H. R., Chew, W. P., & Desai, A. (2021). A study on consumer behaviour: Transition from traditional shopping to online shopping during the Covid-19 pandemic. International Journal of Applied Business and International Management (IJABIM), 6(2), 81-95.
[17]. Chen, Y., Zheng, G. W., Dong, A. B. S. Q. L., & Chang, D. (2021). Factors affecting the consumers online shopping during the COVID-19 pandemic in China. Revista Argentina de Clínica Psicológica, 30(1), 853.
[18]. Gao, X., Shi, X., Guo, H., & Liu, Y. (2020). To buy or not buy food online: The impact of the COVID-19 epidemic on the adoption of e-commerce in China. PloS one, 15(8), e0237900.
[19]. Ishak, K., Salleh, H. M., Mohsin, F. H., & Isa, N. M. (2023). DO CONVENIENCE, TIME-SAVING AND TRUST DETERMINE CONSUMERS ONLINE SHOPPING BEHAVIOUR?. International Journal of Business and Economy, 5(1), 125-135.
[20]. Khan, F., Rasli, A., Yusoff, R., & Isa, K. (2015). Impact of trust on online shopping: A systematic review of literature. Journal of Advanced Review on Scientific Research, 8(1), 1-8.
[21]. Javadi, M. H. M., Dolatabadi, H. R., Nourbakhsh, M., Poursaeedi, A., & Asadollahi, A. R. (2012). An analysis of factors affecting on online shopping behavior of consumers. International journal of marketing studies, 4(5), 81.
[22]. Makhitha, K. M., Van Scheers, L., & Mogashoa, C. (2019). Which consumer attributes influence South African consumers to shop online. Journal of Business and Retail Management Research, 13(4).
[23]. George, O. J., Olufemi, A., Lasisi Jubril, O., & Lucas, O. (2015). Risk and trust in online shopping: experience from Nigeria. Risk, 11.
[24]. Daroch, B., Nagrath, G., & Gupta, A. (2021). A study on factors limiting online shopping behaviour of consumers. Rajagiri Management Journal, 15(1), 39-52.
[25]. Nghia, H. T., Olsen, S. O., & Trang, N. T. M. (2020). Shopping value, trust, and online shopping well-being: a duality approach. Marketing Intelligence & Planning, 38(5), 545-558.
[26]. Nguyen, D. H., De Leeuw, S., Dullaert, W., & Foubert, B. P. (2019). What is the right delivery option for you? Consumer preferences for delivery attributes in online retailing. Journal of Business Logistics, 40(4), 299-321.
[27]. Wai, K., Dastane, D. O., Johari, Z., & Ismail, N. B. (2019). Perceived risk factors affecting consumers’ online shopping behaviour. The Journal of Asian Finance, Economics and Business, 6(4), 246-260.
[28]. He, B., & Bach, C. (2014). Influence factors of online shopping. International Journal of Innovation and Scientific Research, 2(2), 313-320.
[29]. Schulze, J. (2020). Online and Offline Shopping: Decision Making Factors that Influence Consumer Purchases. no. December.
[30]. Shanthi, R., & Desti, K. (2015). Consumers' perception on online shopping. Journal of Marketing and Consumer Research, 13, 14-21.
[31]. Yan, X. (2020). Research on consumers’ attitudes towards online and offline shopping. In E3S Web of Conferences (Vol. 218, p. 01018). EDP Sciences.
[32]. Gupta, A., Bansal, R., & Bansal, A. (2013). Online shopping: A shining future. International Journal of Techno-Management Research, 1(1), 1-10.
[33]. Levin, A. M., Levin, I. P., & Weller, J. A. (2005). A multi-attribute analysis of preferences for online and offline shopping: Differences across products, consumers, and shopping stages. Journal of Electronic Commerce Research, 6(4), 281.
[34]. Rasty, F., Mirghafoori, S. H., Saeida Ardekani, S., & Ajdari, P. (2021). Trust barriers to online shopping: Investigating and prioritizing trust barriers in an intuitionistic fuzzy environment. International Journal of Consumer Studies, 45(5), 1030-1046.
[35]. Nizma, C., & Siregar, D. A. (2021, September). Analysis of Shopping Consumer Preferences Online and Offline Stores in the Pandemic Time of Covid-19. In 2nd International Conference on Science, Technology, and Modern Society (ICSTMS 2020) (pp. 223-229). Atlantis Press.
[36]. Espinoza, M. C., Ganatra, V., Prasanth, K., Sinha, R., Montañez, C. E. O., Sunil, K. M., & Kaakandikar, R. (2021). Consumer behavior analysis on online and offline shopping during pandemic situation. International Journal of Accounting & Finance in Asia Pasific (IJAFAP), 4(3), 75-87.
Cite this article
Zhu,X. (2024). A Comparative Study of Online and Offline Shopping. Advances in Economics, Management and Political Sciences,93,231-237.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
About volume
Volume title: Proceedings of the 2nd International Conference on Management Research and Economic Development
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).