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Disney Business Logic Analysis
- 1 Media Art Creative Practice, Duke Kunshan University, Kunshan, Jiangsu, 215316, China
* Author to whom correspondence should be addressed.
Abstract
This paper analyses the development of the Disney Company since its founding in 1923, discusses the evolution of its main business, the risks, and opportunities it faces, and looks forward to the future development direction of Disney. As a giant in the global entertainment industry, Disney has successfully grown from a single animation studio to a global enterprise with diversified businesses including media networks, theme parks and resorts, consumer products business, and film and television entertainment services. The article provides a detailed analysis of how Disney has maintained its business growth and market competitiveness by adapting to digital transformation and globalization challenges while continuously expanding its IP library and strengthening its industry leadership through M&A strategies. It also explores Disney's risk management strategies in the face of global economic volatility, digital transformation challenges and intellectual property protection, as well as new opportunities arising from global expansion, technological innovation, and cross-border cooperation. Through a comprehensive analysis of Disney, this paper aims to provide a case study on how innovation and strategy can achieve sustainable business development in the era of globalization and digitalization.
Keywords
Disney, Business logic, Digital transformation, Intellectual property
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Cite this article
Deng,H. (2024). Disney Business Logic Analysis. Advances in Economics, Management and Political Sciences,100,67-74.
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Volume title: Proceedings of the 2nd International Conference on Management Research and Economic Development
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