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Building Emotional Connections Through Marketing Strategies: A Case Study of Lululemon
- 1 Hospitality Management, Ecole hôtelière de Lausanne, Lausanne, Vaud, 1000, Switzerland
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Abstract
This paper examines how Lululemon, a premium athletic apparel company, leverages its marketing strategies to establish emotional connections with consumers. By analyzing Lululemon's community engagement, ambassador program, storytelling, product quality, transparent communication, and social responsibility initiatives, this study uncovers how these strategies collectively enhance brand loyalty and market influence. Utilizing qualitative analysis and case study methods, this paper provides a comprehensive understanding of Lululemon's successful marketing strategies. This study employs a qualitative research approach, utilizing case study methodology to analyze Lululemon's marketing strategies. Data were collected through an analysis of Lululemon's official website, social media activities, public marketing materials, and industry reports.
Keywords
Brand Loyalty, Consumer Emotions, Marketing Strategies, Community Engagement, Lululemon
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Cite this article
Jiang,Y. (2024). Building Emotional Connections Through Marketing Strategies: A Case Study of Lululemon. Advances in Economics, Management and Political Sciences,103,149-155.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the 8th International Conference on Economic Management and Green Development
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