1. Introduction
With the rapid development of science and technology, digital transformation has become an important way for enterprises to continue to develop. Enterprise digital transformation not only represents the upgrade of technology but also the innovation of enterprise operation mode and the change of thinking mode. Its far-reaching significance is reflected in the following aspects.
Digital governance can greatly improve the operational efficiency of enterprises. Traditional operating models are often limited by time and space. At the same time, digital transformation can realize real-time data collection, analysis and processing by introducing advanced information systems to optimize production processes, reduce resource waste, and quickly respond to market changes. This not only reduces enterprises' operating costs but also improves enterprises' market competitiveness [1].
Digital governance helps enterprises achieve precision marketing. Through the mining and analysis of a large amount of data, enterprises can more accurately understand the needs and preferences of consumers to develop personalized marketing strategies. This data-driven marketing approach improves the success rate of marketing campaigns and enhances customer trust and loyalty to the company [2].
Digital governance can drive enterprise innovation [3, 4]. In the digital transformation process, enterprises will be exposed to many cutting-edge technologies and ideas, which provide continuous power for enterprises to innovate. By introducing new technologies and models, enterprises can develop more competitive products and services to stand out in the fierce market competition.
Digital governance also helps companies build more flexible organizational structures. Traditional corporate structures are often hierarchical and slow to make decisions, while digital transformation promotes the flattening and decentralization of corporate structures. This new organizational structure can speed decision-making, improve execution efficiency, and stimulate employees to innovate [5].
Digital governance is the key to sustainable development of enterprises [6, 7]. With increasingly tight resources and the environment, enterprises need to reduce energy consumption and emissions through digital transformation to achieve green production. At the same time, digital transformation can promote the harmonious coexistence between enterprises, society, and the environment, laying a solid foundation for the long-term development of enterprises.
To sum up, the significance of enterprise digital governance lies in upgrading technology, improving efficiency and promoting enterprises' innovative development and sustainable development. Only enterprises that actively embrace digital transformation in this digital era can be invincible in the fierce market competition.
2. The Status Quo and Challenges of Enterprise Digital Governance
Enterprise digital governance has become a hot topic in today's business field. With the rapid development of science and technology, more and more enterprises are beginning to realize the importance of digital transformation and actively seek ways to transform. However, in this process, enterprises also face many challenges.
Enterprise digital governance needs to invest a lot of capital and technical support. The research and development and application of digital technology require a large capital investment, including hardware equipment, software development, network security and other aspects of investment. At the same time, enterprises also need a professional technical team to support implementing and maintaining digital transformation. This can be a huge burden for some small and medium-sized enterprises.
Enterprise digital governance needs to face the challenges of data security and privacy protection. With the increase in digitization, business data and user information have become more important and sensitive. How to ensure data security and privacy.
Enterprise digital governance requires technical support, active participation, privacy protection, and employee cooperation. Secondly, the management system mismatch is also a problem that enterprises need to solve. Digital and green transformation requires enterprises to have the ability to coordinate and manage across departments and also requires enterprises to improve the corresponding management system. In addition, insufficient policy support and low market acceptance are also challenges that enterprises need to face.
As a future-oriented strategy, digital transformation is a systematic and comprehensive process. Digital technology is an important factor driving enterprise digital transformation, and data resources are the core. Enterprise digital transformation involves re-designing core business processes, adjusting organizational structure, innovating business models and other aspects [8].
3. Challenges and Opportunities of Green Coordinated Development
Green coordinated development means enterprises pay attention to environmental protection and sustainable development while pursuing economic benefits. With the improvement of environmental protection awareness, green collaborative development has become an inevitable trend of enterprise development. However, green coordinated development also faces many challenges. First, enterprises need to invest a lot of funds and resources in research development and applying environmental protection technology, which undoubtedly increases their costs. Secondly, green collaborative development requires cooperation between enterprises and all sectors of society, and how to establish an effective cooperation mechanism has become the key. However, green synergy also brings many opportunities. First, the environmental protection industry has huge potential, and enterprises can expand the market space through green collaborative development. Secondly, green coordinated development helps enterprises establish a good social image and improve competitiveness.
4. The relationship between digital governance and green development
The synergistic development of digital governance and greening is mutually reinforcing. First, digital governance provides technical and data support for green collaborative development. Through technological means such as big data and artificial intelligence, enterprises can better understand market demand and environmental changes and formulate more scientific development strategies. Secondly, green collaborative development helps enhance enterprises' environmental awareness and sustainable development ability, thus promoting the improvement of the level of digital governance. In practice, enterprises can realize the optimal allocation of resources and the intelligent production process through digital governance and then promote the realization of green collaborative development [9].
With the rapid development of the digital economy, using digital advantages to help enterprises green transformation has become an inevitable trend under the background of dual carbon [10].
Under increasingly fierce global economic competition, digitalization and greening have become two major trends of global economic and social transformation [11]. Corporate digital governance and greening go hand in hand, and this has gradually become the consensus of today's social development. With the rapid development of science and technology, digitalization has become an important means for enterprises to enhance competitiveness, improve efficiency and achieve sustainable development. At the same time, global environmental problems are becoming increasingly serious, and greening has become a social responsibility and development direction that enterprises must undertake.
Digital governance can help enterprises achieve process optimization, rational allocation of resources, and intelligent decision-making, as well as improve their operational efficiency and innovation ability. Through digital technology, enterprises can realize the collection, analysis and utilization of data to more accurately grasp the market demand and consumer behavior and provide more accurate strategic planning and marketing strategies for enterprises. In addition, digital transformation can also help enterprises realize new business models such as telecommuting and virtualization operations, reduce enterprise costs and improve resource utilization efficiency. The synergy of digitalization and greening can better promote common prosperity within the enterprise [12].
However, digital governance is not a panacea and cannot solve every problem. While pursuing efficiency and convenience, enterprises also need to pay attention to sustainable development and environmental protection. As a sustainable development mode, green emphasizes resource conservation, environmental friendliness and ecological balance, which is an inevitable choice for enterprises to achieve long-term development.
Digital governance and greening go hand in hand, bringing double advantages to enterprises. On the one hand, digital governance can improve enterprises' production and resource utilization efficiency and provide strong support for the realization of green. On the other hand, greening can guide enterprises to pay attention to environmental protection and sustainable development in digital transformation and avoid excessive pursuit of economic interests while ignoring environmental issues.
Therefore, in digital governance, enterprises should fully consider the need for green and realize the coordination of the two. This can not only improve the competitiveness and efficiency of enterprises but also make a positive contribution to environmental protection and sustainable development. With the progress of science and technology and the development of society, digital transformation and green synergy will become an important trend and direction of enterprise development.
5. Insight on The Synergy Between Enterprise Digital Governance and Greening
With the rapid development of the global economy, enterprises are facing more and more challenges, the most prominent of which is improving efficiency while reducing energy consumption and environmental pollution. Therefore, the collaborative development of digitalization and greening has become an inevitable choice for enterprises.
The coordinated development of digitalization and greening can bring win-win economic benefits to enterprises. The application of digital technology can greatly improve enterprises' production and management efficiency and reduce operating costs. Green transformation can help enterprises reduce energy consumption and environmental pollution and reduce their environmental costs.
The coordinated development of digitalization and greening is also important for enterprises to improve their competitiveness. With the continuous improvement of global environmental awareness, more and more consumers have begun to pay attention to the environmental behavior of enterprises. Therefore, if enterprises can make breakthroughs in digitization and greening, they can gain more market share and consumer recognition and improve their competitiveness.
In the coordinated development of digitalization and greening, enterprises also need to pay attention to developing new technologies to integrate digitalization and greening. These new technologies can not only improve enterprises' production efficiency and environmental protection level but also foster a new ecology of green digital industries and help achieve the goal of carbon neutrality. For example, by using digital technologies such as big data and cloud computing, enterprises can better analyze and manage their own energy consumption and environmental pollution to formulate more scientific and reasonable environmental protection programs. At the same time, companies can also use these digital technologies to promote green products and services and increase consumer awareness and engagement [13].
6. Conclusion
In summary, the synergistic development of enterprise digital governance and green development is an inevitable choice for long-term enterprise development. Digital governance can improve enterprises' productivity, management efficiency, and innovation ability and provide strong support for sustainable development. In contrast, green development emphasizes resource protection, environmental friendliness and ecological balance and is an important way for enterprises to achieve long-term development. Digital governance and green development complement each other and can bring dual advantages to enterprises, enhance competitiveness, reduce costs, and gain more market share and consumer recognition.
However, this study also has some limitations. Firstly, due to space and time constraints, this study fails to provide in-depth analyses of digital governance and green development implementation processes. Second, this study is mainly based on literature review and theoretical analyses and lacks empirical data support, so the reliability of the conclusions needs to be further verified. In addition, this study only focuses on applying digital governance and green development at the enterprise level. It needs to fully consider the impact of factors such as industrial structure and social environment on digital governance and green development.
Future research can combine ecosystem theory and complexity science methods to study the dynamic evolution process and complexity mechanism of digital governance and green development and explore the intrinsic connection and interaction mechanism of digital governance and green development. Future research could also analyze the policy measures and implementation effects of digital governance and green development in different countries and regions through horizontal comparisons and longitudinal tracking studies to provide references and lessons for digital governance and green development on a global scale.
References
[1]. Li, C., Feng, W. X., Han, S., Gupta, S., & Kamble, S. (2022). Digital adaptive governance, digital transformation, and service quality in logistics enterprises. Journal of Global Information Management (JGIM), 30(1), 1-26.
[2]. Hu, Y. (2023). Digital precision marketing strategy of consumer goods based on mobile internet. In Third International Conference on Intelligent Computing and Human-Computer Interaction (ICHCI 2022) (Vol. 12509, pp. 413-418). SPIE.
[3]. Wang, X., Li, Y., Tian, L., & Hou, Y. (2023). Government digital initiatives and firm digital innovation: Evidence from China. Technovation, 119, 102545.
[4]. Fang, X., & Liu, M. (2024). How does digital transformation drive digital technology innovation of enterprises? Evidence from enterprise's digital patents. Technological Forecasting and Social Change, 204, 123428.
[5]. Gong, Y., Yang, J., & Shi, X. (2020). Towards a comprehensive understanding of digital transformation in government: Analysis of flexibility and enterprise architecture. Government Information Quarterly, 37(3), 101487.
[6]. Kwilinski, A., Lyulyov, O., & Pimonenko, T. (2023). The Coupling and Coordination Degree of Digital Business and Digital Governance in the Context of Sustainable Development. Information, 14(12), 651.
[7]. Castro, C., & Lopes, C. (2022). Digital government and sustainable development. Journal of the Knowledge Economy, 13(2), 880-903.
[8]. Sun, Zhongjuan & Lu, Yan. (2023). Research Review and Prospect of Enterprise Digital Transformation. Journal of Capital University of Economics and Business (06), 93-108.
[9]. Zhu, Y. B., Wu, J. & Li, Y. K. (2023). Architecture system and path exploration of synergy between digitalization and decarbonization. Science and Technology for Development (Z3), 556-566.
[10]. Ma, Ling, Liu, Shuo & Zheng, Minna. Corporate digital transformation, green innovation and carbon performance: the moderating role of carbon emissions trading policy and public environmental concern. Research and Development Management.
[11]. Xu, Zhiyan. (2024). Research on the synergy between the digital economy and green innovation development under the "dualization" synergistic transformation: a study based on the panel data of China's provincial administrative regions. Science, Technology and Industry (03), 187-194.
[12]. Wu Buerjiang Aishan, Qin, Yang & Peng, Zhaohui. Research the synergistic relationship between enterprise digitalization and greening under the commonwealth perspective. Soft Science.
[13]. Ye, Yaqian. (2022). Research on Digital Transformation of Chinese Enterprises to Promote Green Development (Master's thesis, Shanghai University of Finance and Economics).
Cite this article
Zhen,P. (2024). Synergizing Enterprise Digital Governance and Green Development: Opportunities and Challenges. Advances in Economics, Management and Political Sciences,120,119-123.
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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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References
[1]. Li, C., Feng, W. X., Han, S., Gupta, S., & Kamble, S. (2022). Digital adaptive governance, digital transformation, and service quality in logistics enterprises. Journal of Global Information Management (JGIM), 30(1), 1-26.
[2]. Hu, Y. (2023). Digital precision marketing strategy of consumer goods based on mobile internet. In Third International Conference on Intelligent Computing and Human-Computer Interaction (ICHCI 2022) (Vol. 12509, pp. 413-418). SPIE.
[3]. Wang, X., Li, Y., Tian, L., & Hou, Y. (2023). Government digital initiatives and firm digital innovation: Evidence from China. Technovation, 119, 102545.
[4]. Fang, X., & Liu, M. (2024). How does digital transformation drive digital technology innovation of enterprises? Evidence from enterprise's digital patents. Technological Forecasting and Social Change, 204, 123428.
[5]. Gong, Y., Yang, J., & Shi, X. (2020). Towards a comprehensive understanding of digital transformation in government: Analysis of flexibility and enterprise architecture. Government Information Quarterly, 37(3), 101487.
[6]. Kwilinski, A., Lyulyov, O., & Pimonenko, T. (2023). The Coupling and Coordination Degree of Digital Business and Digital Governance in the Context of Sustainable Development. Information, 14(12), 651.
[7]. Castro, C., & Lopes, C. (2022). Digital government and sustainable development. Journal of the Knowledge Economy, 13(2), 880-903.
[8]. Sun, Zhongjuan & Lu, Yan. (2023). Research Review and Prospect of Enterprise Digital Transformation. Journal of Capital University of Economics and Business (06), 93-108.
[9]. Zhu, Y. B., Wu, J. & Li, Y. K. (2023). Architecture system and path exploration of synergy between digitalization and decarbonization. Science and Technology for Development (Z3), 556-566.
[10]. Ma, Ling, Liu, Shuo & Zheng, Minna. Corporate digital transformation, green innovation and carbon performance: the moderating role of carbon emissions trading policy and public environmental concern. Research and Development Management.
[11]. Xu, Zhiyan. (2024). Research on the synergy between the digital economy and green innovation development under the "dualization" synergistic transformation: a study based on the panel data of China's provincial administrative regions. Science, Technology and Industry (03), 187-194.
[12]. Wu Buerjiang Aishan, Qin, Yang & Peng, Zhaohui. Research the synergistic relationship between enterprise digitalization and greening under the commonwealth perspective. Soft Science.
[13]. Ye, Yaqian. (2022). Research on Digital Transformation of Chinese Enterprises to Promote Green Development (Master's thesis, Shanghai University of Finance and Economics).