Download pdf
The Impact of Employee Benefits on Job Satisfaction in the Sales Industry: An Analytical Study Using Maslow's Hierarchy of Needs and Herzberg's Two-Factor Theory
- 1 Business Management School, Durham University, Durham, UK
* Author to whom correspondence should be addressed.
Abstract
This study aims to explore the relationship between employee benefits and job satisfaction in the sales industry and analyze how improving employee benefit programs can affect employee job satisfaction. Through literature review and in-depth interviews with employees of sales companies of different sizes, this paper analyzed various types of employee benefits and their potential impact on employee satisfaction. The study utilized psychological and social theoretical models, such as Maslow's Hierarchy of Needs and Herzberg's Two-Factor Theory, to construct an analytical framework. The research findings indicate that certain key elements in employee benefit programs, such as health insurance, training and development opportunities, and work-life balance policies, have a significant effect on improving sales personnel's job satisfaction. Furthermore, through a case study of Starbucks Corporation, this paper further verified that implementing comprehensive and competitive employee welfare strategies in a sales environment can significantly enhance employee loyalty and reduce turnover rates. The study provides specific management recommendations for enterprises in the sales industry, emphasizing the importance of establishing or improving employee benefit plans to enhance employee satisfaction and business performance.
Keywords
Employee Benefits, Job Satisfaction, Sales Industry, Human Resource Management.
[1]. Spector, P. E. (1997). Job Satisfaction: Application, Assessment, Causes, and Consequences.
[2]. Caillier, J. G. (2021). The impact of workplace aggression on employee satisfaction with job stress, meaningfulness of work, and turnover intentions. Public Personnel Management, 50(2), 159-182.
[3]. Šnýdrová, M., Depoo, L., & Šnýdrová, I. (2024). QUALITY EMPLOYER BASED ON EVALUATION OF CRITERIA AFFECTING CHOICE OF EMPLOYMENT FROM THE POINT OF VIEW OF GENERATION X AND Y UNIVERSITY GRADUATES. International Journal for Quality Research, 18(1).
[4]. Osibanjo, A. O., Adeniji, A. A., Falola, H. O., & Heirsmac, P. T. (2014). Compensation packages: a strategic tool for employees’ performance and retention. Leonardo Journal of Sciences, 13(25), 65–84.
[5]. Kelly, E. L. (2021). Overload: How good jobs went bad and what we can do about it.
[6]. Tampubolon, H. (2016). The relationship between employee engagement, job motivation, and job satisfaction towards the employee performance. Corporate Ownership and Control, 13(2), 473–477.
[7]. Riyanto, S., Endri, E., & Herlisha, N. (2021). Effect of work motivation and job satisfaction on employee performance: Mediating role of employee engagement. Problems and Perspectives in Management, 19(3), 162–174.
[8]. Mishra, P. K. (2013). Job Satisfaction. In IOSR Journal of Humanities and Social Science (IOSR-JHSS) (Vol. 14, Issue 5, pp. 45–54).
[9]. Rane, N. L., Achari, A., & Choudhary, S. P. (2023). Enhancing customer loyalty through quality of service: Effective strategies to improve customer satisfaction, experience, relationship, and engagement. International Research Journal of Modernization in Engineering Technology and Science, 5(5), 427-452.
[10]. Allen, M. W. (2016). Michael Allen's guide to e-learning: Building interactive, fun, and effective learning programs for any company. John Wiley & Sons.
[11]. Rolf, D. (2015). The fight for $15: The right wage for a working America. New Press, The.
[12]. Poldma, T. (2016). Hierarchy of Needs (Maslow). The Bloomsbury Encyclopedia of Design, 150.
[13]. Alshmemri, M., Shahwan-Akl, L., & Maude, P. (2017). Herzberg’s two-factor theory. Life Science Journal, 14(5), 12-16.
[14]. Rofcanin, Y., Las Heras, M., Escribano, P. I., & Stanko, T. (2020). FSSBs and elderly care: Exploring the role of organizational context on employees’ overall health and work–family balance satisfaction. Journal of Business and Psychology, 35(3), 403-419.
[15]. Mas’ udah, S. (2020). Remittances and lifestyle changes among Indonesian overseas migrant workers’ families in their hometowns. Journal of International Migration and Integration, 21(2), 649-665.
Cite this article
Cui,Y. (2024). The Impact of Employee Benefits on Job Satisfaction in the Sales Industry: An Analytical Study Using Maslow's Hierarchy of Needs and Herzberg's Two-Factor Theory. Advances in Economics, Management and Political Sciences,113,25-31.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
About volume
Volume title: Proceedings of ICFTBA 2024 Workshop: Human Capital Management in a Post-Covid World: Emerging Trends and Workplace Strategies
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).