E-commerce and the Transformation of Offline Retail in China: Based on the Perspective of Sales Model Transformation
- 1 Guangxi University of Finance and Economics, 100 Mingxiu West Road, Nanning City, Guangxi Province
* Author to whom correspondence should be addressed.
Abstract
This paper focuses on the in-depth exploration of how traditional offline retail has been impacted by e-commerce to a certain extent in the context of the wave of e-commerce sweeping the world, and how to flexibly cope with this great change, survive and stand out in such competitive challenges, not only quickly integrate into and adapt to the new market environment, but also stabilize its position and continue to develop in the highly competitive consumer market The strategic path of the exhibition is to compare the purchase channels of various categories of e-commerce transactions in the past 5 years, e-commerce sales, e-commerce purchases, wholesale and retail end goods inventory The analysis of offline retail and other data and the use of SWOT analysis to comprehensively analyze the future development mode of China's offline retail and the importance of e-commerce and digital transformation to China's offline retail, so as to obtain targeted information from the government Suggestions are given at the three levels of the industry and the company itself, and the problems and challenges that may exist and need to be further solved and improved in the transformation of the traditional offline retail industry are also explained.
Keywords
e-commerce, traditional offline retail, sales model, digital transformation
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Cite this article
Zou,W. (2024). E-commerce and the Transformation of Offline Retail in China: Based on the Perspective of Sales Model Transformation. Advances in Economics, Management and Political Sciences,125,35-42.
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