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The Analysis of Luckin Coffee Using 4P and SWOT Theories
- 1 Xinchuan foreign language school
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Abstract
With the upgrading of consumption and the improvement of living standards in China, the coffee industry has encountered unprecedented growth opportunities. According to relevant reports, the market size of freshly brewed coffee in China has exceeded 100 billion yuan, showing strong growth momentum. This provides vast development space for coffee chains like Luckin Coffee. Luckin has demonstrated a robust growth trend, particularly achieving significant success in store expansion, product innovation, market layout, and sustainable development. This paper analyzes Luckin Coffee's current status and opportunities. Using literature review and theoretical analysis, it aims to examine Luckin Coffee's past and present marketing models and development strategies, while exploring how adjusting its marketing strategies can help Luckin Coffee cope with challenges and seize growth opportunities.
Keywords
4P, SWOT, Luckin Coffee, marketing strategy
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Cite this article
Wu,M. (2025). The Analysis of Luckin Coffee Using 4P and SWOT Theories. Advances in Economics, Management and Political Sciences,150,108-113.
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Volume title: Proceedings of the 3rd International Conference on Financial Technology and Business Analysis
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