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Green Innovation and Corporate Social Responsibility: Pathways to Enhanced Firm Performance
- 1 University of Bristol
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Abstract
In recent years, with people's concern for the environment, the intersection of green innovation, corporate social responsibility (CSR), and market competitiveness becomes more important in the minds of entrepreneurs and consumers. This study explores practices of green management and corporate social responsibility (CSR) and how they improve a company's competitiveness together, with a focus on the Amara Hotel in Singapore. The study use the research of mix methods approach, combining literature and case studies to analyze the relation between green action, CSR and business performance, with primary data from the Amara Hotel case study and management's survey, and secondary data from Statista and other real case. The findings confirm the positive correlation between effective green management practices and enhanced CSR initiatives and firm performance. Such developments lead to a more permanent future for the company in the long term.
Keywords
Market Competitiveness, Corporate Social Responsibility (CSR), Frim performance, Green Innovation, Sustainability
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Cite this article
Meng,S. (2025). Green Innovation and Corporate Social Responsibility: Pathways to Enhanced Firm Performance. Advances in Economics, Management and Political Sciences,133,189-194.
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Volume title: Proceedings of the 4th International Conference on Business and Policy Studies
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