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Study Abroad Educational Services Brand Marketing: Building International Competitiveness and Market Influence
- 1 Universitat Autònoma de Barcelona, Faculty of Business and Economics, 08193, Spain
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Abstract
In today’s increasingly globalized world, study abroad educational services have become an essential part of international educational exchange. Brand marketing, as a key means to enhance the international competitiveness and market influence of study abroad service agencies, is undeniably important. This study, through an in-depth analysis of the global study abroad market, explores the application of brand marketing in study abroad educational services and its specific impact on enhancing market influence. Through case analysis and theoretical research, this paper reveals that effective brand marketing strategies can not only strengthen the market position of study abroad institutions but also provide an advantage in intense international competition. The results show that the comprehensive use of various marketing tools and strategies can significantly enhance the global recognition and market share of study abroad service brands.
Keywords
Study abroad education, Brand marketing, International competitiveness, Market influence
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Cite this article
Lin,X. (2025).Study Abroad Educational Services Brand Marketing: Building International Competitiveness and Market Influence.Advances in Economics, Management and Political Sciences,160,7-11.
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Volume title: Proceedings of the 4th International Conference on Business and Policy Studies
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