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The Evolution and Challenges of the NBA’s Business Operation Model from the Perspective of SWOT Analysis
- 1 RDFZ Xishan School
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Abstract
As one of the most commercially valuable sports leagues worldwide, the NBA’s business model is not only integral to its own sustained growth but also serves as a critical benchmark for the global sports industry. Through a review of the the historical evolution of NBA’s business model, this paper examines the current operation model, and highlights key revenue streams such as ticket sales, media rights and brand sponsorships, all supported by in-depth analysis. Based on the SWOT analysis framework, it evaluates the NBA’s business outlook by assessing its internal strengths, such as global brand recognition and strong media and sponsorship partnerships, its weaknesses, including reliance on star players and underdeveloped markets in Asia and Europe, its external opportunities, including global market expansion and digital transformation, and its threats, such as competition from other sports leagues and the fragmentation of its fan base. The results demonstrate that while the NBA’s business model has experienced considerable success, it still faces key challenges in expanding into international markets, developing emerging talent, as well as responding to competitive pressures and technological advancements. Future research should focus on strategic adjustments to sustain its dominant market position.
Keywords
NBA, Business Model, SWOT Analysis, Digital Transformation, Globalization Strategy
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Cite this article
Li,Z. (2025).The Evolution and Challenges of the NBA’s Business Operation Model from the Perspective of SWOT Analysis.Advances in Economics, Management and Political Sciences,160,46-51.
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