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A Review of China's Electric Vehicle Consumption Market: The Impact of the Unique Chinese Culture on Car Buying Behavior
- 1 Department of Applied Physics, Northwestern Polytechnical University, Xi'an, China
* Author to whom correspondence should be addressed.
Abstract
In recent years, the electric vehicle (EV) sector in China's passenger car market has grown significantly, with domestic brands' market share increasing year by year. In contrast, the market share of imported fuel vehicles has been gradually squeezed, and imported electric vehicles have performed poorly. This paper analyzes the deep-seated reasons for this market change through a literature review and empirical research, including consumer demand, government policies, technological progress, and cultural factors. The study found that government support policies and domestic enterprises' technological breakthroughs have improved the competitiveness of domestic electric vehicles; the face culture and collectivism culture in Chinese culture have profoundly influenced consumers' car purchase decisions; and the emerging middle class's demand for high-quality new technology products has also driven market growth. At the same time, foreign automakers face the challenges of fierce competition and policy changes in the Chinese market and have failed to adapt to local market demand promptly, resulting in a decline in market share. By studying the impact of Chinese culture on consumer purchasing decisions, we can better understand and predict consumer behavior in the Chinese market and provide a reference for companies to formulate effective product development and marketing strategies.
Keywords
Chinese culture, Market behavior, Cultural influence
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Cite this article
Wei,Q. (2025). A Review of China's Electric Vehicle Consumption Market: The Impact of the Unique Chinese Culture on Car Buying Behavior. Advances in Economics, Management and Political Sciences,166,8-14.
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