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Research on Concert Marketing Strategies
- 1 Shinyway Language Institute
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Abstract
With the gradual improvement of global epidemic prevention and control measures, combined with consumers’ retailatory spending behavior, the concert industry has entered a new phase of development. The phenomenon of "One performance, one city on fire" has gained momentum, significantly contributing to consumption and economic development. This shows the importance of concerts in promoting urban cultural tourism. However, according to the self-regulation of the market, as the concert market stabilized in 2024 and consumer psychology has gradually become rational, people started to pay more attention to the quality of music itself and the actual experience of performance activities, rather than blindly following the trend or being influenced by marketing tactics. Based on an analysis of the present situation of the concert market, this paper identifies key marketing strategies that address shifting consumer preferences, including the emphasis on price strategies The findings reveal that successful marketing strategies not only boost ticket sales but also promote the development of related industries, such as tourism, catering, accommodation, logistics and other related industries, and further stimulate economic growth. This research provides practical insights for concert organizers to foster innovation and competitiveness in a stabilized market.
Keywords
Concert, Marketing Strategy, Consumer Psychology
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Cite this article
Dai,X. (2025). Research on Concert Marketing Strategies. Advances in Economics, Management and Political Sciences,165,62-66.
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Volume title: Proceedings of the 3rd International Conference on Management Research and Economic Development
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