The Impact of Business Model Disruption on Fast Fashion Industry Chain Management in the Context of Globalization

Jiaxuan Li

doi:10.54254/2754-1169/2025.21160

Research Article

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Published on 27 February 2025

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The Impact of Business Model Disruption on Fast Fashion Industry Chain Management in the Context of Globalization

Jiaxuan Li *^,1,

¹ School of Social & Environmental Sustainability, University of Glasgow (Dumfries Campus), Dumfries, DG1 4ZL, United Kingdom

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/2025.21160

Abstract

Globalization has posed severe challenges to the management of the fast fashion industry chain, but it has also brought opportunities for transformation and upgrading. In the context of globalization, the fast fashion industry faces the combined impacts of increasingly complex supply chain networks, significant cultural differences, rapidly changing consumer demands, and environmental and social responsibility pressures. This background has prompted disruptive changes in the traditional fast fashion business model and triggered a comprehensive innovation in the management of the industrial chain. This paper aims to explore how globalization drives the reshaping of the fast fashion industry chain and the key role of business model innovation in promoting the green transformation of the industry chain. Through literature review, this paper summarizes the main development trends and management pain points of the fast fashion industry in the context of globalization. Research shows that business model innovation is the core driving force for the fast fashion industry to cope with the challenges of globalization. Digital technology-driven supply chain transparency, the implementation of circular economy models, and cross-border collaboration for resource allocation have all paved the way for the sustainable development of the industrial chain. This study provides a new theoretical perspective and practical direction for the fast fashion industry to achieve green transformation in the context of globalization.

Keywords

globalization, fast fashion, supply chain management, green transformation, sustainable development

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Cite this article

Li,J. (2025). The Impact of Business Model Disruption on Fast Fashion Industry Chain Management in the Context of Globalization. Advances in Economics, Management and Political Sciences,167,159-166.

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Volume title: Proceedings of the 4th International Conference on Business and Policy Studies

Conference website: https://2025.confbps.org/

ISBN：978-1-83558-989-2(Print) / 978-1-83558-990-8(Online)

Conference date: 20 February 2025

Editor：Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.167

ISSN：2754-1169(Print) / 2754-1177(Online)

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