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Published on 7 April 2025
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He,Y. (2025). Research on Enterprise Financial Management Transformation Strategy in Digital Economy Era. Advances in Economics, Management and Political Sciences,174,7-13.
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Research on Enterprise Financial Management Transformation Strategy in Digital Economy Era

Yuxia He *,1,
  • 1 School of Finance and Accounting, Fuzhou University of International Studies and Trade, Fuzhou, 350200, China

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/2025.21832

Abstract

In the era of digital economy, enterprise financial management is undergoing a profound change, facing unprecedented challenges and opportunities. With the rapid development of information technology, advanced technologies such as big data, cloud computing and artificial intelligence have been continuously integrated into the daily operation of enterprises, and the traditional financial management model has been difficult to meet the current complex and changeable market demand. Therefore, this paper aims to explore the challenges faced by enterprises' financial management in the era of digital economy, and put forward corresponding transformation strategies. The study found that by assisting financial accounting with artificial intelligence technology, building an intelligent risk control system and optimizing financial system, enterprises can significantly improve the efficiency of financial management and decision support ability. These strategies not only help companies cope with the challenges of the digital economy era, but also enhance their core competitiveness and achieve sustainable development. The research conclusion of this paper provides a useful reference for enterprise financial management innovation.

Keywords

Digital economy, Financial management, Transformation strategy

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Cite this article

He,Y. (2025). Research on Enterprise Financial Management Transformation Strategy in Digital Economy Era. Advances in Economics, Management and Political Sciences,174,7-13.

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About volume

Volume title: Proceedings of the 3rd International Conference on Management Research and Economic Development

Conference website: https://2025.icmred.org/
ISBN:978-1-80590-043-6(Print) / 978-1-80590-044-3(Online)
Conference date: 30 May 2025
Editor:Lukáš Vartiak
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.174
ISSN:2754-1169(Print) / 2754-1177(Online)

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