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Published on 10 April 2025
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Ye,Z. (2025). The Impact of Globalization on the Development of the Sports Industry and the Inheritance of Local Sports Culture. Advances in Economics, Management and Political Sciences,175,152-156.
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The Impact of Globalization on the Development of the Sports Industry and the Inheritance of Local Sports Culture

Zhe Ye *,1,
  • 1 Sino-Global College Preparatory Arts Academy

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/2025.21976

Abstract

As globalization accelerates, the international development of the sports industry has become increasingly prominent, and the expansion of the global sports market has had a profound impact on local sports cultures and sports marketing. This paper seeks to examine the impact of globalization on sports industry marketing strategies and the spread of local sports cultures. By reviewing and analyzing relevant literature, including recent studies, this paper explores how globalization impacts sports brand promotion, event communication, sports consumption, and local cultures. The results indicate that globalization has fostered the international growth of the sports industry, enhanced brand recognition, and improved market competitiveness. However, it has also created pressure for local brands to compete globally and intensified the homogenization of local sports cultures. Overall, globalization has presented both opportunities and challenges to the sports industry, driving its growth while creating new pressures to protect local cultures and ensure the long-term success of domestic brands.

Keywords

Globalization, Sports Industry, Sports Marketing, Local Sports Culture

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Cite this article

Ye,Z. (2025). The Impact of Globalization on the Development of the Sports Industry and the Inheritance of Local Sports Culture. Advances in Economics, Management and Political Sciences,175,152-156.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 4th International Conference on Business and Policy Studies

Conference website: https://www.confbps.org/
ISBN:978-1-80590-045-0(Print) / 978-1-80590-046-7(Online)
Conference date: 20 February 2025
Editor:Canh Thien Dang
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.175
ISSN:2754-1169(Print) / 2754-1177(Online)

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