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The Impact of Globalization on the Development of the Sports Industry and the Inheritance of Local Sports Culture
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Abstract
As globalization accelerates, the international development of the sports industry has become increasingly prominent, and the expansion of the global sports market has had a profound impact on local sports cultures and sports marketing. This paper seeks to examine the impact of globalization on sports industry marketing strategies and the spread of local sports cultures. By reviewing and analyzing relevant literature, including recent studies, this paper explores how globalization impacts sports brand promotion, event communication, sports consumption, and local cultures. The results indicate that globalization has fostered the international growth of the sports industry, enhanced brand recognition, and improved market competitiveness. However, it has also created pressure for local brands to compete globally and intensified the homogenization of local sports cultures. Overall, globalization has presented both opportunities and challenges to the sports industry, driving its growth while creating new pressures to protect local cultures and ensure the long-term success of domestic brands.
Keywords
Globalization, Sports Industry, Sports Marketing, Local Sports Culture
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Cite this article
Ye,Z. (2025). The Impact of Globalization on the Development of the Sports Industry and the Inheritance of Local Sports Culture. Advances in Economics, Management and Political Sciences,175,152-156.
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Volume title: Proceedings of the 4th International Conference on Business and Policy Studies
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