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Analysis of the LVMH’s Strategic Approach to Dominating the Global Luxury Market
- 1 Hangzhou High School
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Abstract
With major changes in the global luxury fashion industry, the traditional luxury industry has shifted from elite-driven development to a highly competitive market. This paper explores the development model of LVMH Moët Hennessy Louis Vuitton (LVMH) Group, a global leader in luxury goods, through a current and comparative analysis method, explores the differences and advantages of LVMH from its competitors, and examines how the group maintains its market leadership amid economic fluctuations. Through a strategic multi-brand approach, LVMH Group has diversified its product portfolio and catered to different consumer groups while ensuring the autonomy and creativity of its brands. The key to its success is strategic acquisitions, the combination of traditional craftsmanship with modern innovation, and market distribution strategies. The study also highlights LVMH Group's commitment to sustainable development and global cooperation as differentiating factors in its competitive strategy. However, the study acknowledges that the exploration of LVMH's influence on the entire industry is limited and suggests that future research can delve into the company's long-term sustainability and the role of digital transformation in its growth.
Keywords
LVMH, luxury market, multi-brand strategy, brand acquisition, sustainability
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Cite this article
Fan,Y. (2025). Analysis of the LVMH’s Strategic Approach to Dominating the Global Luxury Market. Advances in Economics, Management and Political Sciences,179,45-50.
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Volume title: Proceedings of the 9th International Conference on Economic Management and Green Development
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