How Do Personalized Recommendations Influence Purchasing Intent?

Research Article
Open access

How Do Personalized Recommendations Influence Purchasing Intent?

Xiangtian Ji 1* , Mingyu Zhang 2 , Shuxin Shan 3 , Enge Zhang 4
  • 1 University of Birmingham    
  • 2 St Margaret's Anglican Girls School    
  • 3 Macau University of Science and Technology    
  • 4 DaoXiangHu International School    
  • *corresponding author xxj323@student.bham.ac.uk
AEMPS Vol.195
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-169-3
ISBN (Online): 978-1-80590-170-9

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Ji,X.;Zhang,M.;Shan,S.;Zhang,E. (2025). How Do Personalized Recommendations Influence Purchasing Intent?. Advances in Economics, Management and Political Sciences,195,1-10.
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Ji,X.;Zhang,M.;Shan,S.;Zhang,E. (2025). How Do Personalized Recommendations Influence Purchasing Intent?. Advances in Economics, Management and Political Sciences,195,1-10.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of ICMRED 2025 Symposium: Effective Communication as a Powerful Management Tool

ISBN:978-1-80590-169-3(Print) / 978-1-80590-170-9(Online)
Editor:Lukáš Vartiak
Conference date: 30 May 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.195
ISSN:2754-1169(Print) / 2754-1177(Online)

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