Research on Product Marketing of Procter & Gamble

Xini Han

doi:10.54254/2754-1169/7/20230263

Research Article

Open access

Published on 13 September 2023

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Han,X. (2023). Research on Product Marketing of Procter & Gamble. Advances in Economics, Management and Political Sciences,7,414-419.

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Research on Product Marketing of Procter & Gamble

Xini Han *^,1,

¹ Dongguan City University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/7/20230263

Abstract

Despite the huge impact of covid-19 on the world, fierce market competition has always existed. This paper mainly analyzes the current situation of P&G and the differentiation strategy and knowledge marketing used by P&G for products through swot analysis and porter's five force analysis. The result of this study is that Procter & Gamble promotes products through a combination of differentiation strategy and knowledge marketing. This paper provides certain guidance for the same type of fast-moving consumer goods enterprises in the case of fierce market competition.

Keywords

P&G, SWOT analysis, porter’s five force analysis, differentiation strategy, knowledge marketing

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References

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Cite this article

Han,X. (2023). Research on Product Marketing of Procter & Gamble. Advances in Economics, Management and Political Sciences,7,414-419.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

Conference website: https://2023.confbps.org/

ISBN：978-1-915371-41-6(Print) / 978-1-915371-42-3(Online)

Conference date: 26 February 2023

Editor：Canh Thien Dang, Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.7

ISSN：2754-1169(Print) / 2754-1177(Online)

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