Comparative Analysis of Manner Coffee and Starbucks in Marketing Strategies

Zhiyuan Yang

doi:10.54254/2754-1169/8/20230300

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Cite this article

Yang,Z. (2023). Comparative Analysis of Manner Coffee and Starbucks in Marketing Strategies. Advances in Economics, Management and Political Sciences,8,157-164.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

ISBN：978-1-915371-43-0(Print) / 978-1-915371-44-7(Online)

Editor：Javier Cifuentes-Faura, Canh Thien Dang

Conference website: https://2023.confbps.org/

Conference date: 26 February 2023

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.8

ISSN：2754-1169(Print) / 2754-1177(Online)

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