The Marketing Conditions and Financing Model of Shanghai Disneyland Park

Research Article
Open access

The Marketing Conditions and Financing Model of Shanghai Disneyland Park

Fan Fei 1*
  • 1 University College London    
  • *corresponding author zcahffe@ucl.ac.uk
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/8/20230302
AEMPS Vol.8
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-43-0
ISBN (Online): 978-1-915371-44-7

Abstract

The Disney Company has always been loved by people and its revenue has always been extraordinary. However, Disney has become a Hollywood traditional media and entertainment group since it was severely impacted by some insurmountable factors, such as Covid-19. Especially for the Shanghai Disneyland Park, a protracted period of park closures and the economic condition have attracted people's attention. This paper mainly studies the economic conditions of the Shanghai Disneyland Park. First, the author uses SWOT (Strengths, Weaknesses, Opportunities, and Threats) model when analyzing the marketing condition of the Shanghai Disneyland Park, and the comparative method is used in the analysis to compare Shanghai Disney with the other two Asian Disneylands. Then, the author describes the characteristics and shortcomings of the Shanghai Disneyland Park's financing model, and finally puts forward suggestions for the Shanghai Disneyland Park's development strategy. To conclude, the Shanghai Disneyland Park is more competitive than the other two Disneylands in Asia. The financing model of the Shanghai Disneyland Park is essentially an operation model combining government establishment, state-owned enterprise operation and syndicated loan payment.

Keywords:

the Shanghai Disney park, SWOT, financing model, Chinese elements

Fei,F. (2023). The Marketing Conditions and Financing Model of Shanghai Disneyland Park. Advances in Economics, Management and Political Sciences,8,172-177.
Export citation

References

[1]. Birkinbine, B., Gomez, R., Wasko. J.: Global Media Giants. 15 (2016). doi:https://doi.org/10.4324/9781315682334.

[2]. Ren, S.: Analysis on the Current State of the Disney Economy and Sentiment Text Analysis on Customer Reviews. In 1st International Symposium on Innovative Management and Economics (ISIME 2021), Atlantis Press, 262-272 (2021).

[3]. Zhang, Y.: COVID-19, Globalization, and Humanity. Harvard Business Review China (2020).

[4]. Wang, Z.: Exploring the Difference of Chain Brand’s Operation from the Perspective of Economics: Taking Disneyland as an Example. In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021), Atlantis Press, 553-557 (2021).

[5]. Jie, S.: Shanghai Disney is accused of engaging in hunger marketing again. Netizens: Duffy's 7th friend is a "scalper". China Economic Weekly Publication (2022).

[6]. Wang, Y.H., Chen, N., Li, M.M.: Research on Disney Localization based on SWOT Analysis Method -- Taking Shanghai Disney as an example (2015). doi:10.16594/j.cnki.41-1302/g4.2020.11.015.

[7]. Ding, Y.: Tips for Operating Tokyo Disneyland. Decision and Information (08), 39 (1994).

[8]. Yin, H.W.: The Dilemma of The Hong Kong Disneyland Park (2009). doi:10.19351/j .cnki.44-1019/g2.2009.23.015.

[9]. Qiu, H., Zhao, T.T.: An analysis of changes in fertility levels in Japan. Demographic Journal (5), 94-102 (2017).

[10]. He, C.M.: Shark Vs Mickey: Mouse Ocean Park Wins Disney. Operators (07) (2009).

[11]. Tao, J.: Analysis of Shanghai Disney's Financing Model and Innovative Suggestions. Monthly Journal of Accounting (13), 80-84 (2018). doi:10.19641/j.cnki.42-1290/f.2017.13.017.

Cite this article

Fei,F. (2023). The Marketing Conditions and Financing Model of Shanghai Disneyland Park. Advances in Economics, Management and Political Sciences,8,172-177.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

Disclaimer/Publisher's Note

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

ISBN：978-1-915371-43-0(Print) / 978-1-915371-44-7(Online)
Editor：Javier Cifuentes-Faura, Canh Thien Dang
Conference website: https://2023.confbps.org/
Conference date: 26 February 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.8
ISSN：2754-1169(Print) / 2754-1177(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open access policy for details).

References

[1]. Birkinbine, B., Gomez, R., Wasko. J.: Global Media Giants. 15 (2016). doi:https://doi.org/10.4324/9781315682334.

[2]. Ren, S.: Analysis on the Current State of the Disney Economy and Sentiment Text Analysis on Customer Reviews. In 1st International Symposium on Innovative Management and Economics (ISIME 2021), Atlantis Press, 262-272 (2021).

[3]. Zhang, Y.: COVID-19, Globalization, and Humanity. Harvard Business Review China (2020).

[4]. Wang, Z.: Exploring the Difference of Chain Brand’s Operation from the Perspective of Economics: Taking Disneyland as an Example. In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021), Atlantis Press, 553-557 (2021).

[5]. Jie, S.: Shanghai Disney is accused of engaging in hunger marketing again. Netizens: Duffy's 7th friend is a "scalper". China Economic Weekly Publication (2022).

[6]. Wang, Y.H., Chen, N., Li, M.M.: Research on Disney Localization based on SWOT Analysis Method -- Taking Shanghai Disney as an example (2015). doi:10.16594/j.cnki.41-1302/g4.2020.11.015.

[7]. Ding, Y.: Tips for Operating Tokyo Disneyland. Decision and Information (08), 39 (1994).

[8]. Yin, H.W.: The Dilemma of The Hong Kong Disneyland Park (2009). doi:10.19351/j .cnki.44-1019/g2.2009.23.015.

[9]. Qiu, H., Zhao, T.T.: An analysis of changes in fertility levels in Japan. Demographic Journal (5), 94-102 (2017).

[10]. He, C.M.: Shark Vs Mickey: Mouse Ocean Park Wins Disney. Operators (07) (2009).

[11]. Tao, J.: Analysis of Shanghai Disney's Financing Model and Innovative Suggestions. Monthly Journal of Accounting (13), 80-84 (2018). doi:10.19641/j.cnki.42-1290/f.2017.13.017.

For authors
Guide for authors Policies for authors Aims and scope Subscription Open access policy
For editors
Policies for editors Editorial board
For reviewers
Policies for reviewers Privacy policy

Cookies are used by this site.
Copyright © 2024 EWA Publishing, its licensors, and contributors. All rights reserved, including text and data mining, AI training, and similar technologies.