Analysis of Amazon's Cross-border E-commerce "Chinaization" Transformation under the COVID-19 According to the E-commerce Supply Chain Model

Research Article
Open access

Analysis of Amazon's Cross-border E-commerce "Chinaization" Transformation under the COVID-19 According to the E-commerce Supply Chain Model

Nuo Shi 1*
  • 1 University of Nottingham Ningbo China    
  • *corresponding author biyns4@nottingham.edu.cn
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/8/20230318
AEMPS Vol.8
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-43-0
ISBN (Online): 978-1-915371-44-7

Abstract

The COVID-19 had a significant impact on the world economy between 2020 and 2022, and many businesses were hard-hit by this unexpected tragedy. This article will examine Amazon China's predicament in light of COVID-19, including its difficulty to integrate the platform into the Chinese market, the strain on the logistics industry, and the COVID-19's effects on marketing efforts. This article also suggests relevant tactics based on the e-commerce supply chain model, including how to adapt marketing plans to the shifting consumer landscape and how to acquire a competitive edge in logistics. To help readers understand the approach Amazon China should take to the COVID-19, we also provide a discussion on these topics.

Keywords:

COVID-19, tactics, e-commerce supply chain

Shi,N. (2023). Analysis of Amazon's Cross-border E-commerce "Chinaization" Transformation under the COVID-19 According to the E-commerce Supply Chain Model. Advances in Economics, Management and Political Sciences,8,227-233.
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References

[1]. AgencyChina.: Chinese cross-border E-commerce overview (2018).

[2]. China Cross-Border E-Commerce Export E-Commerce Development Report (2022)

[3]. DONICI, A. N., Maha, A., Ignat, I., & MAHA, L. G.: E-Commerce across United States of America: Amazon. com. Economy Transdisciplinarity Cognition, 15(1) (2012).

[4]. Du, J., Xu, J., Zeng, X., & Zhu, L.: Amazon’s Strategic Shift in the Face of the COVID-19. In 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022), 1019-1028(2022).

[5]. Li, J., Zhang, J., Qu, F., & Zhao, Y.: The Influencing Factors Model of Cross-Border E-commerce Development: A Theoretical Analysis. In WHICEB, 74 (2018).

[6]. Li, L., Chi, T., Hao, T., & Yu, T.: Customer demand analysis of the electronic commerce supply chain using Big Data. Annals of Operations Research 268(1), 113-128 (2018).

[7]. Liu, C., & Hong, J.: Strategies and service innovations of haitao business in the Chinese market: A comparative case study of Amazon. cn vs Gmarket. co. kr. Asia Pacific Journal of Innovation and Entrepreneurship 10(1), 101-121 (2016).

[8]. Petro, B., G. Muddyman, J. Prichard, K. Schweigerdt, and N. Singh.: Strategic Role of Localization in MNE, Paper presented at the meeting of the Applied Business Research Conference, Honolulu, HI, (2007).

[9]. Sumner-Rivers, R.: Amazon’s Prime Ambition. Parcelhero Industry Report. (2015)

[10]. Wang, T.: Discussion on business models of Alibaba and Amazon in three operating directions. Frontiers, 2(4) (2021).

[11]. Wu, X. and Gereffi, G.: Amazon and Alibaba: Internet Governance, Business Models, and Internationalization Strategies. In: van Tulder, R., Verbeke, A. and Piscitello, L. (Ed.) International Business in the Information and Digital Age, Progress in International Business Research, pp. 327-356. Emerald Publishing Limited, Bingley (2018).

[12]. Zhu, W., Mou, J., & Benyoucef, M.: Exploring purchase intention in cross-border E-commerce: A three stage model. Journal of Retailing and Consumer Services, 51, 320-330 (2019).

Cite this article

Shi,N. (2023). Analysis of Amazon's Cross-border E-commerce "Chinaization" Transformation under the COVID-19 According to the E-commerce Supply Chain Model. Advances in Economics, Management and Political Sciences,8,227-233.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

ISBN：978-1-915371-43-0(Print) / 978-1-915371-44-7(Online)
Editor：Javier Cifuentes-Faura, Canh Thien Dang
Conference website: https://2023.confbps.org/
Conference date: 26 February 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.8
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. AgencyChina.: Chinese cross-border E-commerce overview (2018).

[2]. China Cross-Border E-Commerce Export E-Commerce Development Report (2022)

[3]. DONICI, A. N., Maha, A., Ignat, I., & MAHA, L. G.: E-Commerce across United States of America: Amazon. com. Economy Transdisciplinarity Cognition, 15(1) (2012).

[4]. Du, J., Xu, J., Zeng, X., & Zhu, L.: Amazon’s Strategic Shift in the Face of the COVID-19. In 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022), 1019-1028(2022).

[5]. Li, J., Zhang, J., Qu, F., & Zhao, Y.: The Influencing Factors Model of Cross-Border E-commerce Development: A Theoretical Analysis. In WHICEB, 74 (2018).

[6]. Li, L., Chi, T., Hao, T., & Yu, T.: Customer demand analysis of the electronic commerce supply chain using Big Data. Annals of Operations Research 268(1), 113-128 (2018).

[7]. Liu, C., & Hong, J.: Strategies and service innovations of haitao business in the Chinese market: A comparative case study of Amazon. cn vs Gmarket. co. kr. Asia Pacific Journal of Innovation and Entrepreneurship 10(1), 101-121 (2016).

[8]. Petro, B., G. Muddyman, J. Prichard, K. Schweigerdt, and N. Singh.: Strategic Role of Localization in MNE, Paper presented at the meeting of the Applied Business Research Conference, Honolulu, HI, (2007).

[9]. Sumner-Rivers, R.: Amazon’s Prime Ambition. Parcelhero Industry Report. (2015)

[10]. Wang, T.: Discussion on business models of Alibaba and Amazon in three operating directions. Frontiers, 2(4) (2021).

[11]. Wu, X. and Gereffi, G.: Amazon and Alibaba: Internet Governance, Business Models, and Internationalization Strategies. In: van Tulder, R., Verbeke, A. and Piscitello, L. (Ed.) International Business in the Information and Digital Age, Progress in International Business Research, pp. 327-356. Emerald Publishing Limited, Bingley (2018).

[12]. Zhu, W., Mou, J., & Benyoucef, M.: Exploring purchase intention in cross-border E-commerce: A three stage model. Journal of Retailing and Consumer Services, 51, 320-330 (2019).

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