Nintendo’s Development Status and Prospects in the Chinese Market

Zixi Gong

doi:10.54254/2754-1169/9/20230346

Research Article

Open access

Published on 13 September 2023

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Gong,Z. (2023). Nintendo’s Development Status and Prospects in the Chinese Market. Advances in Economics, Management and Political Sciences,9,32-37.

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Nintendo’s Development Status and Prospects in the Chinese Market

Zixi Gong *^,1,

¹ Hanyang university

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/9/20230346

Abstract

The video game industry has been a rapidly developing industry in recent years and has great market influence. This article starts with an analysis of the problems and difficulties that Nintendo has encountered in the Chinese market environment with rapid economic and technological development, based on consumer feedback, media reports, the company’s direction, and the company’s economic changes during the COVID-19 period. According to the survey, the author will analyze the advantages and disadvantages of Nintendo in the Chinese market and the future development prospects, and finally come to the conclusion that Nintendo has great development potential in the Chinese market and consumers can also buy the company’s products with confidence.

Keywords

Nintendo, Chinese market, switch, COVID-19, Nintendo vs competitors

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References

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Cite this article

Gong,Z. (2023). Nintendo’s Development Status and Prospects in the Chinese Market. Advances in Economics, Management and Political Sciences,9,32-37.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

Conference website: https://2023.confbps.org/

ISBN：978-1-915371-45-4(Print) / 978-1-915371-46-1(Online)

Conference date: 26 February 2023

Editor：Canh Thien Dang, Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.9

ISSN：2754-1169(Print) / 2754-1177(Online)

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