The Financial Performance Analysis of Adidas

Xinzhe Li

doi:10.54254/2754-1169/9/20230369

Research Article

Open access

Published on 13 September 2023

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Li,X. (2023). The Financial Performance Analysis of Adidas. Advances in Economics, Management and Political Sciences,9,136-144.

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The Financial Performance Analysis of Adidas

Xinzhe Li *^,1,

¹ University of Birmingham

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/9/20230369

Abstract

This article uses Adidas as a case study of financial performance analysis to evaluate the decision to invest in the brand or not. Adidas has just been through the COVID-19 period with the demand for expansion of their digital efforts. It is worthwhile to examine Adidas' performance in detail to obtain a better understanding of the techniques employed by the company and how the company functioned during this particular period. Ratio analysis on three of Adida’s financial statements and its track record is demonstrated. Then, risk factors are evaluated by using Porter's Five Forces analysis and SWOT analysis. Finally, dividend history is also critical to reflect the income for investors. This article provides investors with a method to analyze the state of the company's operations. Hope to shed some light on how to analyze whether a company is suitable for investment.

Keywords

financial statements, strategy, risk, stock performance

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References

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Cite this article

Li,X. (2023). The Financial Performance Analysis of Adidas. Advances in Economics, Management and Political Sciences,9,136-144.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

Conference website: https://2023.confbps.org/

ISBN：978-1-915371-45-4(Print) / 978-1-915371-46-1(Online)

Conference date: 26 February 2023

Editor：Canh Thien Dang, Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.9

ISSN：2754-1169(Print) / 2754-1177(Online)

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