The Analysis of Bright Food Company’s M&A Behaviors

Research Article
Open access

The Analysis of Bright Food Company’s M&A Behaviors

Kai Wang 1*
  • 1 Beijing 21st Century International School    
  • *corresponding author 18301512510@163.com
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/9/20230389
AEMPS Vol.9
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-45-4
ISBN (Online): 978-1-915371-46-1

Abstract

Merger and acquisition has become a popular way for companies to increase their market shares. This paper focuses on the analysis of the M&A strategies of Bright Food Company. The goal is to identify the strategies made by Bright Food Company and its future goals. The whole paper uses credible sources and data from different websites. This paper reveals the reason why some M&A strategies made by Bright Food Company are not successful.

Keywords:

bright food company, Merger&Acquisition, bidding, state-owned enterprise, conglomerate

Wang,K. (2023). The Analysis of Bright Food Company’s M&A Behaviors. Advances in Economics, Management and Political Sciences,9,252-257.
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References

[1]. FRM, D. V., CFA. (2016, October 17). Successful Mergers and Acquisitions. WallStreetMojo. https://www.wallstreetmojo.com/successful-mergers-and-acquisitions/#h-1-capacity-augmentation

[2]. Sauce, E. (2012, June 21). Adidas and reebok merger | Free Essay Examples | EssaySauce.com. ESSAY SAUCE. https://www.essaysauce.com/accounting-essays/adidas-and-reebok-merger/#:~:text=The%20merger%20between%20Adidas%20and%20Reebok%20took%20place

[3]. America Online and Time Warner to merge. (n.d.). ZDNet. Retrieved August 17, 2022, from https://www.zdnet.com/article/america-online-and-time-warner-to-merge/

[4]. CHINA’S BRIGHT FOOD OVERSEAS M&A STRATEGY Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies. (n.d.). Www.thecasesolutions.com. Retrieved August 17, 2022, from https://www.thecasesolutions.com/chinas-bright-food-overseas-ma-strategy-143587

[5]. Pro, E. (n.d.). MBA SWOT : Bright Dairy & Food Co., Ltd. SWOT Analysis & Matrix. EMBA pro for Executive MBA Professionals. Retrieved August 17, 2022, from https://embapro.com/frontpage/swotcase/13987-bright-dairy

[6]. Yeo, G., & Wee, B. G. (2016). China’s Bright Food Overseas M&A Strategy 2010-2012 - A Steep Learning Curve.


Cite this article

Wang,K. (2023). The Analysis of Bright Food Company’s M&A Behaviors. Advances in Economics, Management and Political Sciences,9,252-257.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

ISBN:978-1-915371-45-4(Print) / 978-1-915371-46-1(Online)
Editor:Canh Thien Dang, Javier Cifuentes-Faura
Conference website: https://2023.confbps.org/
Conference date: 26 February 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.9
ISSN:2754-1169(Print) / 2754-1177(Online)

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References

[1]. FRM, D. V., CFA. (2016, October 17). Successful Mergers and Acquisitions. WallStreetMojo. https://www.wallstreetmojo.com/successful-mergers-and-acquisitions/#h-1-capacity-augmentation

[2]. Sauce, E. (2012, June 21). Adidas and reebok merger | Free Essay Examples | EssaySauce.com. ESSAY SAUCE. https://www.essaysauce.com/accounting-essays/adidas-and-reebok-merger/#:~:text=The%20merger%20between%20Adidas%20and%20Reebok%20took%20place

[3]. America Online and Time Warner to merge. (n.d.). ZDNet. Retrieved August 17, 2022, from https://www.zdnet.com/article/america-online-and-time-warner-to-merge/

[4]. CHINA’S BRIGHT FOOD OVERSEAS M&A STRATEGY Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies. (n.d.). Www.thecasesolutions.com. Retrieved August 17, 2022, from https://www.thecasesolutions.com/chinas-bright-food-overseas-ma-strategy-143587

[5]. Pro, E. (n.d.). MBA SWOT : Bright Dairy & Food Co., Ltd. SWOT Analysis & Matrix. EMBA pro for Executive MBA Professionals. Retrieved August 17, 2022, from https://embapro.com/frontpage/swotcase/13987-bright-dairy

[6]. Yeo, G., & Wee, B. G. (2016). China’s Bright Food Overseas M&A Strategy 2010-2012 - A Steep Learning Curve.