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How does Word-of-mouth Marketing Affect Customer Loyalty
- 1 Southwestern University of Finance and Economy
- 2 Penn State University
- 3 University of California
- 4 University of Kansas
* Author to whom correspondence should be addressed.
Abstract
With the development of social media, commercial marketing means are increasing rapidly. Among all the marketing strategies, word-of-mouth still plays a critical role. In addition, there has been a variety of innovations to apply this procedure in promotions. Thus, this article will focus on the relationship between word-of-mouth marketing and consumer loyalty to answer how word-of-mouth marketing improves consumer trust and wins long-term stable consumer groups.
Keywords
word-of-mouth marketing, customer loyalty, social media
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Cite this article
Zhao,S.;Jiang,Z.;Li,Y.;Meng,J. (2023). How does Word-of-mouth Marketing Affect Customer Loyalty. Advances in Economics, Management and Political Sciences,10,51-57.
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