Is Willingness for Organic Agriculture Practice Adequate and Well-supported? Evidence from China Based on AMO Theory

Research Article
Open access

Is Willingness for Organic Agriculture Practice Adequate and Well-supported? Evidence from China Based on AMO Theory

Zihan Jia 1*
  • 1 University of California    
  • *corresponding author jzhjia@ucdavis.edu
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/10/20230458
AEMPS Vol.10
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-47-8
ISBN (Online): 978-1-915371-48-5

Abstract

The Chinese government is promoting and publicizing organic farming to address the environmental problems that arise from using chemical materials in agriculture. Nevertheless, these promotions and propaganda are impractical at the current stage, and the willingness to adopt organic farming by farmers is unrevealed. This paper aims to investigate the main factors influencing the adoption of organic farming by developing a scale and conducting interviews through AMO theory. Twenty self-owned agribusiness owners from Anhui province were selected in our study, seven of whom were given in-depth interviewed and 13 of whom were given designed questionnaire. Through the research, we found that the participants had limited interest in organic agriculture and consistently believed that organic farming in China is only a public stunt. Participant indicates that the company's agriculture is not technologically advanced enough, and the cultivation method is mainly manual. The market for organic products is also quite scarce, and the willingness of consumers to buy organic products is extremely low. The reputation and certification process of organic certification organizations need to be improved.

Keywords:

AMO theory, organic agriculture, farmer’s willingness, green production

Jia,Z. (2023). Is Willingness for Organic Agriculture Practice Adequate and Well-supported? Evidence from China Based on AMO Theory. Advances in Economics, Management and Political Sciences,10,159-164.
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References

[1]. Chekima, B., Igau, A., Wafa, S. A. W. S. K., & Chekima, K. Narrowing the gap: Factors driving organic food consumption. Journal of Cleaner Production, 166, 1438-1447 (2017).

[2]. Meemken, E. M., & Qaim, M. Organic agriculture, food security, and the environment. Annual Review of Resource Economics, 10, 39-63 (2018).

[3]. Hall, D. C., Baker, B. P., Franco, J., & Jolly, D. A. Organic food and sustainable agriculture. Contemporary Economic Policy, 7(4), 47-72 (1989).

[4]. Reganold, J. P., & Wachter, J. M. Organic agriculture in the twenty-first century. Nature plants, 2(2), 1-8 (2016).

[5]. Crowder, D. W. & Reganold, J. P. Financial competitiveness of organic agriculture on a global scale. Proc. Natl Acad. Sci. USA 112, 7611–7616 (2015).

[6]. Appelbaum, E., Bailey, T., Berg, P., & Kalleberg, A.L. Manufacturing advantage: Why high performance work systems pay off. London: ILR Press (2000).

[7]. Lu, H. L., Chang, Y. H., & Wu, B. Y. The compare organic farm and conventional farm to improve sustainable agriculture, ecosystems, and environment. Organic Agriculture, 10(4), 409-418(2020).

[8]. Best H. Organic agriculture and conventionalization hypothesis: A case study from West Germany. Agric. Hum. Values, 25: 95-106 (2008).

[9]. Stevens-Garmon, J., Huang, C. L., & Lin, B. H. Organic demand: a profile of consumers in the fresh produce market. Choices, 22(316-2016-7002), 109-116 (2007).

[10]. McBride, W. D., & Greene, C. R. A comparison of conventional and organic milk production systems in the US (No. 381-2016-22240) (2007).

[11]. Ahmad, R., Guuml; lcan, E., & Emine, O. Determine of factors associated with the adoption of organic agriculture among small farmers in Iran. African Journal of Agricultural Research, 6(13), 2950-2956 (2011).

[12]. Dalmiyatun, T., Eddy, B. T., Sumekar, W., & Mardiningsih, D. Motivation of farmers to cultivate organic rice in Central Java. In IOP Conference Series: Earth and Environmental Science (Vol. 102, No. 1, p. 012043). IOP Publishing (2018).

[13]. Kellner, A., Cafferkey, K., & Townsend, K. Ability, motivation and opportunity theory: a formula for employee performance?. In Elgar introduction to theories of human resources and employment relations. Edward Elgar Publishing (2019).

[14]. Purcell, J. Understanding the people and performance link: Unlocking the black box. CIPD Publishing (2003).

[15]. Gong, T. C., Battese, G. E., & Villano, R. A. Should smallholder farming in China be discouraged? Panel evidence from Anhui Province. The Journal of Developing Areas, 53(1) (2019).

[16]. Andersen, T. J. Strategic planning, autonomous actions and corporate performance. Long range planning, 33(2), 184-200 (2000).

[17]. Uematsu, H., & Mishra, A. K. Organic farmers or conventional farmers: Where’s the money?. Ecological Economics, 78, 55-62 (2012).

[18]. Chan, R. Y. Determinants of Chinese consumers' green purchase behavior. Psychology & marketing, 18(4), 389-413 (2001).

[19]. Lindgreen, A., & Swaen, V. Corporate social responsibility. International journal of management reviews, 12(1), 1-7 (2010).

[20]. Rajiani, I., Musa, H., & Hardjono, B. Research article ability, motivation and opportunity as determinants of green human resources management innovation. Research Journal of Business Management, 10(3), 51-57 (2016).


Cite this article

Jia,Z. (2023). Is Willingness for Organic Agriculture Practice Adequate and Well-supported? Evidence from China Based on AMO Theory. Advances in Economics, Management and Political Sciences,10,159-164.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

ISBN:978-1-915371-47-8(Print) / 978-1-915371-48-5(Online)
Editor:Javier Cifuentes-Faura, Canh Thien Dang
Conference website: https://2023.confbps.org/
Conference date: 26 February 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.10
ISSN:2754-1169(Print) / 2754-1177(Online)

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References

[1]. Chekima, B., Igau, A., Wafa, S. A. W. S. K., & Chekima, K. Narrowing the gap: Factors driving organic food consumption. Journal of Cleaner Production, 166, 1438-1447 (2017).

[2]. Meemken, E. M., & Qaim, M. Organic agriculture, food security, and the environment. Annual Review of Resource Economics, 10, 39-63 (2018).

[3]. Hall, D. C., Baker, B. P., Franco, J., & Jolly, D. A. Organic food and sustainable agriculture. Contemporary Economic Policy, 7(4), 47-72 (1989).

[4]. Reganold, J. P., & Wachter, J. M. Organic agriculture in the twenty-first century. Nature plants, 2(2), 1-8 (2016).

[5]. Crowder, D. W. & Reganold, J. P. Financial competitiveness of organic agriculture on a global scale. Proc. Natl Acad. Sci. USA 112, 7611–7616 (2015).

[6]. Appelbaum, E., Bailey, T., Berg, P., & Kalleberg, A.L. Manufacturing advantage: Why high performance work systems pay off. London: ILR Press (2000).

[7]. Lu, H. L., Chang, Y. H., & Wu, B. Y. The compare organic farm and conventional farm to improve sustainable agriculture, ecosystems, and environment. Organic Agriculture, 10(4), 409-418(2020).

[8]. Best H. Organic agriculture and conventionalization hypothesis: A case study from West Germany. Agric. Hum. Values, 25: 95-106 (2008).

[9]. Stevens-Garmon, J., Huang, C. L., & Lin, B. H. Organic demand: a profile of consumers in the fresh produce market. Choices, 22(316-2016-7002), 109-116 (2007).

[10]. McBride, W. D., & Greene, C. R. A comparison of conventional and organic milk production systems in the US (No. 381-2016-22240) (2007).

[11]. Ahmad, R., Guuml; lcan, E., & Emine, O. Determine of factors associated with the adoption of organic agriculture among small farmers in Iran. African Journal of Agricultural Research, 6(13), 2950-2956 (2011).

[12]. Dalmiyatun, T., Eddy, B. T., Sumekar, W., & Mardiningsih, D. Motivation of farmers to cultivate organic rice in Central Java. In IOP Conference Series: Earth and Environmental Science (Vol. 102, No. 1, p. 012043). IOP Publishing (2018).

[13]. Kellner, A., Cafferkey, K., & Townsend, K. Ability, motivation and opportunity theory: a formula for employee performance?. In Elgar introduction to theories of human resources and employment relations. Edward Elgar Publishing (2019).

[14]. Purcell, J. Understanding the people and performance link: Unlocking the black box. CIPD Publishing (2003).

[15]. Gong, T. C., Battese, G. E., & Villano, R. A. Should smallholder farming in China be discouraged? Panel evidence from Anhui Province. The Journal of Developing Areas, 53(1) (2019).

[16]. Andersen, T. J. Strategic planning, autonomous actions and corporate performance. Long range planning, 33(2), 184-200 (2000).

[17]. Uematsu, H., & Mishra, A. K. Organic farmers or conventional farmers: Where’s the money?. Ecological Economics, 78, 55-62 (2012).

[18]. Chan, R. Y. Determinants of Chinese consumers' green purchase behavior. Psychology & marketing, 18(4), 389-413 (2001).

[19]. Lindgreen, A., & Swaen, V. Corporate social responsibility. International journal of management reviews, 12(1), 1-7 (2010).

[20]. Rajiani, I., Musa, H., & Hardjono, B. Research article ability, motivation and opportunity as determinants of green human resources management innovation. Research Journal of Business Management, 10(3), 51-57 (2016).