The marketing strategy of Dell

Research Article
Open access

The marketing strategy of Dell

Zhouyan Ji 1 , Yuefei Li 2* , Zihan Zhou 3
  • 1 Dulwich international high school    
  • 2 Kuncheng Foreign Language School    
  • 3 Chenghan Experimental School    
  • *corresponding author jiabao.xu@Cicec.cn
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/12/20230600
AEMPS Vol.12
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-67-6
ISBN (Online): 978-1-915371-68-3

Abstract

For this entire article, we're talking about how Dell has changed their marketing strategy during the pandemic. Before the pandemic, everything was going relatively well, as managers could sell their products faster and earn high revenue. However, when they faced the epidemic, the sales of products fell sharply, and they were more thinking about new strategies such as discounting or offering some perks to ensure that they could continue to attract more customers. Therefore, the importance of research on consumer psychology is also increasing. In addition, we have a lot of information on how to help businesses earn more revenue, it may be difficult to solve, but these ideas can help people analyze the problem. We also talked about the entire company, such as its background or future plans for the entire company. At the same time, we also put forward our own ideas for improving the current marketing strategy.

Keywords:

marketing, consumer psychology, Dell

Ji,Z.;Li,Y.;Zhou,Z. (2023). The marketing strategy of Dell. Advances in Economics, Management and Political Sciences,12,72-76.
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References

[1]. Zhigang Hu. Online VS Offline: After the Epidemic Market, Why Do Customers Buy in Physical Stores.Jiangsu Business Review. 12(2020): 8-12.

[2]. Technology Rubik's Cube, "Six Core Technologies of Dell Technologies, Empowering Future Enterprise Digital Transformation and Helping Hybrid Office Model", published on August 25, 2021, quoted on September 6, 2022. http://www.keji100.net/

[3]. Sai Gao. "Sports Stars Compete to Be the Image Spokesperson of IT Products" Guangming Daily, published on 2002-04-17. Quoted on September 6, 2022.

[4]. Chaoli Jin, Dell opens 200 after-sales service centers in China, Beijing Business Daily, published in 2010, quoted on September 6, 2022.

[5]. Lei Shen, Guiyun Yang. On the Role and Influencing Factors of Brand Loyalty [J]. Consumer Economy, 2001, 17(5):4.

[6]. The public account about Everyone is a product manager. 15 common consumer psychologies and corresponding marketing strategies. Published on January 2,2019. Cited on September1, 2022.

[7]. https://baijiahao.baidu.com/s?id=1621520894645673424&for=pc

[8]. The public website. Eight psychologies of consumers. Published on July 30,2021. Cited on September2, 2022.

[9]. https://www.ddnx.com/zhichang/317975.html

[10]. Nickname 32462203. Explaining ten kinds of consumer psychology. Published on December 7, 2019. Cited on September2, 2022.

[11]. https://www.360doc.com/content/19/1207/11/32462203_878032640.shtml

[12]. Honggang Wu. Research on the influence of physical store image on online shopping behavior [D]. Wuhan University, 2013.

[13]. Han Ying and Yuntong Hou. On the importance of after-sales service to marketing. China Business Review. 04 (2016): 12-14.

Cite this article

Ji,Z.;Li,Y.;Zhou,Z. (2023). The marketing strategy of Dell. Advances in Economics, Management and Political Sciences,12,72-76.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

ISBN：978-1-915371-67-6(Print) / 978-1-915371-68-3(Online)
Editor：Javier Cifuentes-Faura, Canh Thien Dang
Conference website: https://2023.confbps.org/
Conference date: 26 February 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.12
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Zhigang Hu. Online VS Offline: After the Epidemic Market, Why Do Customers Buy in Physical Stores.Jiangsu Business Review. 12(2020): 8-12.

[2]. Technology Rubik's Cube, "Six Core Technologies of Dell Technologies, Empowering Future Enterprise Digital Transformation and Helping Hybrid Office Model", published on August 25, 2021, quoted on September 6, 2022. http://www.keji100.net/

[3]. Sai Gao. "Sports Stars Compete to Be the Image Spokesperson of IT Products" Guangming Daily, published on 2002-04-17. Quoted on September 6, 2022.

[4]. Chaoli Jin, Dell opens 200 after-sales service centers in China, Beijing Business Daily, published in 2010, quoted on September 6, 2022.

[5]. Lei Shen, Guiyun Yang. On the Role and Influencing Factors of Brand Loyalty [J]. Consumer Economy, 2001, 17(5):4.

[6]. The public account about Everyone is a product manager. 15 common consumer psychologies and corresponding marketing strategies. Published on January 2,2019. Cited on September1, 2022.

[7]. https://baijiahao.baidu.com/s?id=1621520894645673424&for=pc

[8]. The public website. Eight psychologies of consumers. Published on July 30,2021. Cited on September2, 2022.

[9]. https://www.ddnx.com/zhichang/317975.html

[10]. Nickname 32462203. Explaining ten kinds of consumer psychology. Published on December 7, 2019. Cited on September2, 2022.

[11]. https://www.360doc.com/content/19/1207/11/32462203_878032640.shtml

[12]. Honggang Wu. Research on the influence of physical store image on online shopping behavior [D]. Wuhan University, 2013.

[13]. Han Ying and Yuntong Hou. On the importance of after-sales service to marketing. China Business Review. 04 (2016): 12-14.

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