References
[1]. Morewedge, C. K., & Giblin, C. E. Explanations of the endowment effect: an integrative review. Trends in cognitive sciences, 19(6), 339-348 (2015).
[2]. Marzilli Ericson, K. M., & Fuster, A. The endowment effect. Annu. Rev. Econ., 6(1), 555-579 (2014).
[3]. Kahneman, D., Knetsch, J. L., & Thaler, R. H. Experimental tests of the endowment effect and the Coase theorem. Journal of political Economy, 98(6), 1325-1348 (1990).
[4]. Beggan, J. K. On the social nature of nonsocial perception: The mere ownership effect. Journal of personality and social psychology, 62(2), 229 (1992).
[5]. Haskova, K. Starbucks marketing analysis. CRIS-Bulletin of the Centre for Research and Interdisciplinary Study, 1, 11-29 (2015).
[6]. Mangram, M. E. The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), 289-312 (2012).
[7]. Brown, T. C. Loss aversion without the endowment effect, and other explanations for the WTA–WTP disparity. Journal of Economic Behavior & Organization, 57(3), 367-379 (2005).
[8]. Kahneman, D., Knetsch, J. L., & Thaler, R. H. Experimental tests of the endowment effect and the Coase theorem. Journal of political Economy, 98(6), 1325-1348 (1990).
[9]. Knetsch, J. L. The endowment effect and evidence of nonreversible indifference curves. The american Economic review, 79(5), 1277-1284 (1989).
[10]. Beggan, J. K. On the social nature of nonsocial perception: The mere ownership effect. Journal of personality and social psychology, 62(2), 229 (1992).
[11]. Köbberling, V., & Wakker, P. P. An index of loss aversion. Journal of Economic Theory, 122(1), 119-131 (2005).
[12]. Gal, D. A psychological law of inertia and the illusion of loss aversion (2006).
[13]. Dawkins, S., Tian, A. W., Newman, A., & Martin, A. Psychological ownership: A review and research agenda. Journal of Organizational Behavior, 38(2), 163-183 (2017).
[14]. Jussila, I., Tarkiainen, A., Sarstedt, M., & Hair, J. F. Individual psychological ownership: Concepts, evidence, and implications for research in marketing. Journal of Marketing Theory and Practice, 23(2), 121-139 (2015).
[15]. Haskova, K. Starbucks marketing analysis. CRIS-Bulletin of the Centre for Research and Interdisciplinary Study, 1, 11-29 (2015).
[16]. Talonen, A., Jussila, I., Saarijärvi, H., & Rintamäki, T. Consumer cooperatives: Uncovering the value potential of customer (2016).
[17]. Mangram, M. E. The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), 289-312 (2012).
[18]. Peck, J., & Shu, S. B. The effect of mere touch on perceived ownership. Journal of consumer Research, 36(3), 434-447 (2009).
[19]. Strahilevitz, M. A., & Loewenstein, G. The effect of ownership history on the valuation of objects. Journal of consumer research, 25(3), 276-289 (1998).
[20]. Shu, S. B., & Peck, J. Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect. Journal of Consumer Psychology, 21(4), 439-452 (2011).
[21]. Brown, T. C. Loss aversion without the endowment effect, and other explanations for the WTA–WTP disparity. Journal of Economic Behavior & Organization, 57(3), 367-379 (2005).
[22]. Irmak, C., Wakslak, C. J., & Trope, Y. Selling the forest, buying the trees: The effect of construal level on seller-buyer price discrepancy. Journal of Consumer Research, 40(2), 284-297 (2013).
Cite this article
Yan,X. (2023). The Application of Endowment Effect on Marketing Strategies. Advances in Economics, Management and Political Sciences,12,320-325.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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References
[1]. Morewedge, C. K., & Giblin, C. E. Explanations of the endowment effect: an integrative review. Trends in cognitive sciences, 19(6), 339-348 (2015).
[2]. Marzilli Ericson, K. M., & Fuster, A. The endowment effect. Annu. Rev. Econ., 6(1), 555-579 (2014).
[3]. Kahneman, D., Knetsch, J. L., & Thaler, R. H. Experimental tests of the endowment effect and the Coase theorem. Journal of political Economy, 98(6), 1325-1348 (1990).
[4]. Beggan, J. K. On the social nature of nonsocial perception: The mere ownership effect. Journal of personality and social psychology, 62(2), 229 (1992).
[5]. Haskova, K. Starbucks marketing analysis. CRIS-Bulletin of the Centre for Research and Interdisciplinary Study, 1, 11-29 (2015).
[6]. Mangram, M. E. The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), 289-312 (2012).
[7]. Brown, T. C. Loss aversion without the endowment effect, and other explanations for the WTA–WTP disparity. Journal of Economic Behavior & Organization, 57(3), 367-379 (2005).
[8]. Kahneman, D., Knetsch, J. L., & Thaler, R. H. Experimental tests of the endowment effect and the Coase theorem. Journal of political Economy, 98(6), 1325-1348 (1990).
[9]. Knetsch, J. L. The endowment effect and evidence of nonreversible indifference curves. The american Economic review, 79(5), 1277-1284 (1989).
[10]. Beggan, J. K. On the social nature of nonsocial perception: The mere ownership effect. Journal of personality and social psychology, 62(2), 229 (1992).
[11]. Köbberling, V., & Wakker, P. P. An index of loss aversion. Journal of Economic Theory, 122(1), 119-131 (2005).
[12]. Gal, D. A psychological law of inertia and the illusion of loss aversion (2006).
[13]. Dawkins, S., Tian, A. W., Newman, A., & Martin, A. Psychological ownership: A review and research agenda. Journal of Organizational Behavior, 38(2), 163-183 (2017).
[14]. Jussila, I., Tarkiainen, A., Sarstedt, M., & Hair, J. F. Individual psychological ownership: Concepts, evidence, and implications for research in marketing. Journal of Marketing Theory and Practice, 23(2), 121-139 (2015).
[15]. Haskova, K. Starbucks marketing analysis. CRIS-Bulletin of the Centre for Research and Interdisciplinary Study, 1, 11-29 (2015).
[16]. Talonen, A., Jussila, I., Saarijärvi, H., & Rintamäki, T. Consumer cooperatives: Uncovering the value potential of customer (2016).
[17]. Mangram, M. E. The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), 289-312 (2012).
[18]. Peck, J., & Shu, S. B. The effect of mere touch on perceived ownership. Journal of consumer Research, 36(3), 434-447 (2009).
[19]. Strahilevitz, M. A., & Loewenstein, G. The effect of ownership history on the valuation of objects. Journal of consumer research, 25(3), 276-289 (1998).
[20]. Shu, S. B., & Peck, J. Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect. Journal of Consumer Psychology, 21(4), 439-452 (2011).
[21]. Brown, T. C. Loss aversion without the endowment effect, and other explanations for the WTA–WTP disparity. Journal of Economic Behavior & Organization, 57(3), 367-379 (2005).
[22]. Irmak, C., Wakslak, C. J., & Trope, Y. Selling the forest, buying the trees: The effect of construal level on seller-buyer price discrepancy. Journal of Consumer Research, 40(2), 284-297 (2013).