How to Realize IP Marketing: The New Idea of New Energy Vehicle Marketing -- Taking the Tesla Electric Vehicle as an Example

Yuhang Pan; Haoran Yu

doi:10.54254/2754-1169/13/20230742

Research Article

Open access

Published on 13 September 2023

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Pan,Y.;Yu,H. (2023). How to Realize IP Marketing: The New Idea of New Energy Vehicle Marketing -- Taking the Tesla Electric Vehicle as an Example. Advances in Economics, Management and Political Sciences,13,432-436.

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How to Realize IP Marketing: The New Idea of New Energy Vehicle Marketing -- Taking the Tesla Electric Vehicle as an Example

Yuhang Pan *^,1, Haoran Yu ²

¹ Hongik University
² Affiliated Middle School of Huazhong University of Science and Technology

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/13/20230742

Abstract

In this open new media era, IP marketing has become an increasingly important marketing means. That is to say, according to the type and characteristics of the work (IP) publicity, so that the work (IP) accumulates a large number of loyal fans of the marketing means so that the general IP can be known by everyone, the other is to create new IP. When the product sales of many new energy vehicle enterprises are not ideal, Tesla appears in the world as a new force, which also makes many enterprises with poor sales see the hope of new energy vehicles. Tesla also told them how dominant new energy is in this era. Its CEO, Elon Musk, has brought super traffic and marketing power to Tesla through his super IP, creating a completely different from other new energy vehicle marketing to make IP marketing known to the public, bring his fans, and constantly attract fans. This study will summarize and refine Musk's marketing help to Tesla, and analyze the marketing cases of Musk and Tesla, to provide ideas and enlightenment for the marketing of other new energy vehicle industries and academic circles.

Keywords

IP marketing, new energy vehicles, Tesla, Elon Musk

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References

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Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

Conference website: https://2023.confbps.org/

ISBN：978-1-915371-69-0(Print) / 978-1-915371-70-6(Online)

Conference date: 26 February 2023

Editor：Javier Cifuentes-Faura, Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.13

ISSN：2754-1169(Print) / 2754-1177(Online)

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