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The Value and Usage of Augmented Reality in Digital Marketing to Improve Consumer Satisfaction and Help with Consumer Decisions in the Tourism Industry
- 1 Northeastern University
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Abstract
Augmented reality (AR) is increasingly utilized in the tourism industry as a medium for marketing, information, and experience. Only a limited number and areas have em-braced this innovative technology. This paper summarizes the current applications of Augmented Reality and speculates on future applications and where current usage of aug-mented Reality can be applied in the tourism industry. The paper's main purpose is to ana-lyze the value and usage of AR's qualities and potential as a business tool used in advertis-ing and marketing for the tourism industry to increase consumer satisfaction.
Keywords
augmented reality, digital marketing, tourism industry
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Cite this article
Tsao,T. (2023). The Value and Usage of Augmented Reality in Digital Marketing to Improve Consumer Satisfaction and Help with Consumer Decisions in the Tourism Industry. Advances in Economics, Management and Political Sciences,14,211-216.
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