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A Study of the Business Modes of Lululemon and Alo Yoga
- 1 St. Stephen’s Episcopal School
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Abstract
Fitness brands are on the rise in recent days, with the increading demand of people’s requirements of health. These fitness brands are further developed under the era of the pandemic. With their rapid development, the business modes of them are therefore of particular interest to the author. Furthermore, it is found that few research have been conducted in this area. Therefore, there existed a research gap in it. This research aims to take on this opportunity to build up on existing research in the business modes of fitness brands. It uses a comparative and case study approach to study two fitness brands, Lululemon and Alo yoga, to investigate their business modes and patterns. The result found that there are some similar modes and patterns while they remain unique in other asepcts of their businesses.
Keywords
Lululemon, Alo Yoga, business modes and patterns, comparative study, case study
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Cite this article
Yao,Y. (2023). A Study of the Business Modes of Lululemon and Alo Yoga. Advances in Economics, Management and Political Sciences,16,143-147.
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Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies
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