Success of Nintendo Switch in 3C Marketing Model

Jinkun Hu

doi:10.54254/2754-1169/17/20231092

Research Article

Open access

Published on 13 September 2023

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Hu,J. (2023). Success of Nintendo Switch in 3C Marketing Model. Advances in Economics, Management and Political Sciences,17,186-189.

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Success of Nintendo Switch in 3C Marketing Model

Jinkun Hu *^,1,

¹ University of British Columbia

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/17/20231092

Abstract

The Nintendo Switch is a type of game console that was designed by Nintendo and offered for sale in March, 2017. Since the Nintendo Switch was on sale, it was fascinated by plenty of customers and game fans to buy it because of its unique property of its combination of home game consoles and handheld game consoles, and it became the best-selling gaming console in 10 months in North American history. Most of the success of Switch will be attributed to its subversive design. However, the uniqueness of a new product is only the start of success for a company. The marketing strategy, which was based on the 3C marketing model and implemented by Nintendo, is the key to the success of the Nintendo Switch. This research uses a comparative analysis approach and statistics analysis, studying and comparing the data of sales, groups of customers, and company’s cost from Nintendo and its competitors, to arrive at the conclusion that, due to the special design for customers, efficient production for the company, and targeted strategy for competitors, the Nintendo Switch has become one of the most popular game consoles in the world.

Keywords

Nintendo, Nintendo switch, 3C model, strategy, uniqueness

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References

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Cite this article

Hu,J. (2023). Success of Nintendo Switch in 3C Marketing Model. Advances in Economics, Management and Political Sciences,17,186-189.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

Conference website: https://2023.confbps.org/

ISBN：978-1-915371-77-5(Print) / 978-1-915371-78-2(Online)

Conference date: 26 February 2023

Editor：Canh Thien Dang, Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.17

ISSN：2754-1169(Print) / 2754-1177(Online)

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