Research on the Ways of Luckin Coffee to Capture the Chinese Coffee Market from a Marketing and Industry Chain Perspective

Research Article
Open access

Research on the Ways of Luckin Coffee to Capture the Chinese Coffee Market from a Marketing and Industry Chain Perspective

Yufei He 1*
  • 1 Wenzhou-Kean University    
  • *corresponding author heyuf@kean.edu
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/20/20230203
AEMPS Vol.20
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-83-6
ISBN (Online): 978-1-915371-84-3

Abstract

As a popular coffee shop among the white-collar class and the younger generation, Luckin Coffee has brought an excellent drinking experience. In recent years, as a coffee chain brand, the development speed of Luckin Coffee has surprised the coffee brand. So, it is worthwhile to discuss how Luckin Coffee provides a positive consumer experience to its potential customers through the marketing and operation methods. This paper analyzes the great success of Luckin Coffee from marketing strategy to the whole industry chain structure through a literature review and using Porter's five forces model. Although Luckin Coffee encountered some long-term operational challenges after quickly capturing the Chinese coffee market, Luckin Coffee responded to the difficulties they faced by making timely adjustments and maintaining all links in the chain.

Keywords:

Luckin Coffee, marketing, industry chain, Porter Five Forces Model

He,Y. (2023). Research on the Ways of Luckin Coffee to Capture the Chinese Coffee Market from a Marketing and Industry Chain Perspective. Advances in Economics, Management and Political Sciences,20,247-253.
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References

[1]. Luckin Coffee (2023) Luckin Coffee. https://www.lkcoffee.com/

[2]. Wei Wang, & Shiwei Hu (2022) Research on Commercial design of Luckin Coffee Brand, Creative Design Source, 2022 (2): 59-66.

[3]. Huizhen, Lai (2022) Research on the marketing strategy of restaurant app based on brand loyalty - Take "Luckin Coffee" App as an example, China Academic Journal Electronic Publishing House.

[4]. Yang, Zhou & Jialan Tang (2020) Luckin Coffee Brand Marketing Strategy. Cooperative Economics, Science and Technology, 2020 (20): 104-105.

[5]. Hui, Cheng & Xia, Zhou (2022) Luckin Coffee business model and profitability analysis, China Academic Journal Electronic Publishing House.

[6]. Jianpeng, Gao, Mengyuan Hu & Wenying Li (2020) Research on coffee industry based on "Internet + New retail" model - taking Luckin Coffee as an example, Business News, 2020 (20): 1-3.

[7]. Xiaoli Peng, Yonghong Gao & Zichu Zhang (2022) Comparison and enlightenment of Luckin Coffee and Starbucks' competitiveness based on Five Forces Model, Time-honored brand marketing, 2022 (17): 9-11.

[8]. Xixi Zhao (2021) Research on the business operation and management of Luckin Coffee based on SWOT- Porter's Five Forces Model, Modern Economic Information, 2021 (3): 30-32.

[9]. Yazi, Li (2022) Research on Marketing Model of Hema Fresh Food under new retail, Henan Agriculture, 2022 (3): 61-62.

[10]. Yifei Shen et al (2020) Comparative analysis of marketing models of coffee industry under the mode of "new retail": A case study of Starbucks and Luckin Coffee, Modern Business, 2020 (29): 17-18.

Cite this article

He,Y. (2023). Research on the Ways of Luckin Coffee to Capture the Chinese Coffee Market from a Marketing and Industry Chain Perspective. Advances in Economics, Management and Political Sciences,20,247-253.

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About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

ISBN：978-1-915371-83-6(Print) / 978-1-915371-84-3(Online)
Editor：Canh Thien Dang, Javier Cifuentes-Faura
Conference website: https://2023.icmred.org/
Conference date: 28 April 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.20
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Luckin Coffee (2023) Luckin Coffee. https://www.lkcoffee.com/

[2]. Wei Wang, & Shiwei Hu (2022) Research on Commercial design of Luckin Coffee Brand, Creative Design Source, 2022 (2): 59-66.

[3]. Huizhen, Lai (2022) Research on the marketing strategy of restaurant app based on brand loyalty - Take "Luckin Coffee" App as an example, China Academic Journal Electronic Publishing House.

[4]. Yang, Zhou & Jialan Tang (2020) Luckin Coffee Brand Marketing Strategy. Cooperative Economics, Science and Technology, 2020 (20): 104-105.

[5]. Hui, Cheng & Xia, Zhou (2022) Luckin Coffee business model and profitability analysis, China Academic Journal Electronic Publishing House.

[6]. Jianpeng, Gao, Mengyuan Hu & Wenying Li (2020) Research on coffee industry based on "Internet + New retail" model - taking Luckin Coffee as an example, Business News, 2020 (20): 1-3.

[7]. Xiaoli Peng, Yonghong Gao & Zichu Zhang (2022) Comparison and enlightenment of Luckin Coffee and Starbucks' competitiveness based on Five Forces Model, Time-honored brand marketing, 2022 (17): 9-11.

[8]. Xixi Zhao (2021) Research on the business operation and management of Luckin Coffee based on SWOT- Porter's Five Forces Model, Modern Economic Information, 2021 (3): 30-32.

[9]. Yazi, Li (2022) Research on Marketing Model of Hema Fresh Food under new retail, Henan Agriculture, 2022 (3): 61-62.

[10]. Yifei Shen et al (2020) Comparative analysis of marketing models of coffee industry under the mode of "new retail": A case study of Starbucks and Luckin Coffee, Modern Business, 2020 (29): 17-18.

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