Analysis of Marketing Strategy of Porsche

Di Lai

doi:10.54254/2754-1169/20/20230202

Research Article

Open access

Published on 13 September 2023

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Lai,D. (2023). Analysis of Marketing Strategy of Porsche. Advances in Economics, Management and Political Sciences,20,243-246.

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Analysis of Marketing Strategy of Porsche

Di Lai *^,1,

¹ Baylor University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/20/20230202

Abstract

Porsche is a famous sports car brand, and its history can be traced back to 1900, and it has also overcome many crises during this period. At that time, Porsche unlike other sports car brands such as Ferrari, Lamborghini and Aston Martin, Porsche broke with conventional thinking and started making SUVs. It was this potentially damaging decision that allowed Porsche to develop. And today it has not only the most advanced technology but also the most profitable sports car brand. Therefore, in this paper, the marketing strategy of Porsche is mainly studied by applying the marketing theory of 4Ps. The study found that the reason why Porsche can continue to make profits is because of its precise control of consumer demand, strong product strength, marketing strategy for luxury brand image, and flexible strategies for responding to different regions.

Keywords

marketing strategy, price, sales, Porsche

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References

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Cite this article

Lai,D. (2023). Analysis of Marketing Strategy of Porsche. Advances in Economics, Management and Political Sciences,20,243-246.

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About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

Conference website: https://2023.icmred.org/

ISBN：978-1-915371-83-6(Print) / 978-1-915371-84-3(Online)

Conference date: 28 April 2023

Editor：Canh Thien Dang, Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.20

ISSN：2754-1169(Print) / 2754-1177(Online)

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