Research on Insta360's Marketing Strategy

Hui Li

doi:10.54254/2754-1169/20/20230208

Research Article

Open access

Published on 13 September 2023

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Li,H. (2023). Research on Insta360's Marketing Strategy. Advances in Economics, Management and Political Sciences,20,289-293.

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Research on Insta360's Marketing Strategy

Hui Li *^,1,

¹ Suzhou Innovation Academy

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/20/20230208

Abstract

Insta360 is a technology company specializing in producing and developing panoramic and sports cameras. According to the report of professional research institutions, Insta360 has reached the world's first market share in the field of panoramic cameras. They are also actively preparing to go IPO. There's no denying that Insta360, a young company that's been around for seven years, owes its success to its marketing strategy. Its brilliant marketing strategy has been used as a model by other tech start-ups. This research uses SWOT analysis method to analyze Insta360's marketing strategy, studies its internal advantages, disadvantages and external opportunities and threats of brand marketing. It can be concluded that Insta360 should use the funds obtained after the IPO to build production lines, improve quality and lower prices, so as to attract more potential customers and further expand market share.

Keywords

Insta360, marketing strategy, KOL

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References

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Cite this article

Li,H. (2023). Research on Insta360's Marketing Strategy. Advances in Economics, Management and Political Sciences,20,289-293.

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About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

Conference website: https://2023.icmred.org/

ISBN：978-1-915371-83-6(Print) / 978-1-915371-84-3(Online)

Conference date: 28 April 2023

Editor：Canh Thien Dang, Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.20

ISSN：2754-1169(Print) / 2754-1177(Online)

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