Fast Food Business: Taking McDonald's and KFC for Example

Research Article
Open access

Fast Food Business: Taking McDonald's and KFC for Example

Meichi Ge 1*
  • 1 Northeast foreign languagelanguage school    
  • *corresponding author 3100400279@caa.edu.cn
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/21/20230244
AEMPS Vol.21
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-85-0
ISBN (Online): 978-1-915371-86-7

Abstract

Nowadays, the development of fast food industry is more and more popular with people, especially young people. When it comes to the fast food industry, most people will think of McDonald’s and KFC. It is undeniable that these two companies account for most of the fast food market share in the market, but most people will think that there is no difference between the two companies. Therefore, the author wants to know whether there are some differences and similarities between them. The author invests in this situation by comparing data and business models to understand how these companies coexist. In fact, the profit of McDonald’s and KFC is almost the same. Because McDonald’s and KFC operate in a somewhat different way. The author conducted the survey because it can let more and more people understand the subtle differences between two similar companies. The research in this paper has important practical significance for the fast food industry to achieve precision marketing.

Keywords:

McDonald’s, KFC, fast food, business operation

Ge,M. (2023). Fast Food Business: Taking McDonald's and KFC for Example. Advances in Economics, Management and Political Sciences,21,130-135.
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References

[1]. Yang Mingduo, Zhang Liangyin. Analysis of the development status of China's fast food industry. Business economy (8), 3 (2010).

[2]. Li Guishu. McDonald’s. Crazy English: Middle School Edition, (14), 36-36 (2003).

[3]. Ji Weiqing & Zhang Lei. Human resource management under the franchise model-McDonald’s inspiration to franchised enterprises in our country. Economic Research Bulletin (06), 40-42 (2006).

[4]. KFC official website. http://www.kfc.com.cn/kfccda/index.aspx, last accessed 2023/2/23.

[5]. Chen Bingqi. McDonald’s and KFC: The secrets of the world's two largest fast food empires. China Economic Press (2006).

[6]. Deng Jinsong. Analysis of the competitive strategy of McDonald’s and KFC. Modern Business (18), 32-33 (2007).

[7]. Peng Hui. Judging from the changes in cultural values in McDonald’s and KFC's advertising in China, its global regionalization strategy. (Doctoral dissertation, University of International Business and Economics) (2011).

[8]. Lin Jianhong, Still novel. Analysis of the competitive advantage of the fast food industry-Comparison between McDonald’s and KFC. Journal of Harbin Vocational and Technical College (2), 2 (2005).

[9]. Yuan Zheng. Analysis of the competitive advantage of the fast food industry-Comparison between McDonald’s and KFC. Chinese and foreign entrepreneurs (7), 46-49 (2003).

[10]. Chen Hong, Xu Huidan. Thinking on the economic competitive relationship of living next to each other--take KFC and McDonald’s as an example. Chinese Business Theory (19), 3 (2016).

Cite this article

Ge,M. (2023). Fast Food Business: Taking McDonald's and KFC for Example. Advances in Economics, Management and Political Sciences,21,130-135.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

ISBN：978-1-915371-85-0(Print) / 978-1-915371-86-7(Online)
Editor：Canh Thien Dang, Javier Cifuentes-Faura
Conference website: https://2023.icmred.org/
Conference date: 28 April 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.21
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Yang Mingduo, Zhang Liangyin. Analysis of the development status of China's fast food industry. Business economy (8), 3 (2010).

[2]. Li Guishu. McDonald’s. Crazy English: Middle School Edition, (14), 36-36 (2003).

[3]. Ji Weiqing & Zhang Lei. Human resource management under the franchise model-McDonald’s inspiration to franchised enterprises in our country. Economic Research Bulletin (06), 40-42 (2006).

[4]. KFC official website. http://www.kfc.com.cn/kfccda/index.aspx, last accessed 2023/2/23.

[5]. Chen Bingqi. McDonald’s and KFC: The secrets of the world's two largest fast food empires. China Economic Press (2006).

[6]. Deng Jinsong. Analysis of the competitive strategy of McDonald’s and KFC. Modern Business (18), 32-33 (2007).

[7]. Peng Hui. Judging from the changes in cultural values in McDonald’s and KFC's advertising in China, its global regionalization strategy. (Doctoral dissertation, University of International Business and Economics) (2011).

[8]. Lin Jianhong, Still novel. Analysis of the competitive advantage of the fast food industry-Comparison between McDonald’s and KFC. Journal of Harbin Vocational and Technical College (2), 2 (2005).

[9]. Yuan Zheng. Analysis of the competitive advantage of the fast food industry-Comparison between McDonald’s and KFC. Chinese and foreign entrepreneurs (7), 46-49 (2003).

[10]. Chen Hong, Xu Huidan. Thinking on the economic competitive relationship of living next to each other--take KFC and McDonald’s as an example. Chinese Business Theory (19), 3 (2016).

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