Analysis of the Product Evolution and Marketing Strategy of Apple Company

Huiru Pan

doi:10.54254/2754-1169/21/20230254

Research Article

Open access

Published on 13 September 2023

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Pan,H. (2023). Analysis of the Product Evolution and Marketing Strategy of Apple Company. Advances in Economics, Management and Political Sciences,21,214-220.

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Analysis of the Product Evolution and Marketing Strategy of Apple Company

Huiru Pan *^,1,

¹ Huron University College

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/21/20230254

Abstract

Apple Inc. has been one of the dominant enterprises within the industry but still faces problems like losing market share. This paper aims to analyze the strength of Apple’s product and the corporate concept to better understand and cope with the industry market. The research will mainly focus on Apple Inc.’s products, market strategies and developmental strategies with published information. In general, Apple products’ unique characteristic is crucial for the company to dominate the market. To regain the market share, Apple Inc. needs to establish suitable pricing and market strategy to adapt the changing environment and universal consumer groups. At the same time, Apple Inc. should further develop its unique characteristic to expand its products’ advantages.

Keywords

product evolution, marketing strategy, apple company

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References

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Cite this article

Pan,H. (2023). Analysis of the Product Evolution and Marketing Strategy of Apple Company. Advances in Economics, Management and Political Sciences,21,214-220.

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About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

Conference website: https://2023.icmred.org/

ISBN：978-1-915371-85-0(Print) / 978-1-915371-86-7(Online)

Conference date: 28 April 2023

Editor：Canh Thien Dang, Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.21

ISSN：2754-1169(Print) / 2754-1177(Online)

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