The Analysis of Chanel’s Marketing Strategies

Yujia Wu

doi:10.54254/2754-1169/21/20230270

Research Article

Open access

Published on 13 September 2023

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Wu,Y. (2023). The Analysis of Chanel’s Marketing Strategies. Advances in Economics, Management and Political Sciences,21,334-338.

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The Analysis of Chanel’s Marketing Strategies

Yujia Wu *^,1,

¹ Colorado College

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/21/20230270

Abstract

The fashion and luxury industry dates back to the nineteenth and earlier centuries. Today, the industry is a multibillion enterprise involved in producing, marketing and selling various products. These include clothes, shoes, jewelry, accessories and luxury goods. Many companies have grown and developed within this industry over the centuries. One of the iconic and renowned luxury brands is Chanel company. This paper will focus on Chanel's marketing strategy, paying attention to aspects of its production line, pricing, market share, and marketing strategies, such as advertising, among other elements. This research will help gain insights into different aspects of the company, especially its role in becoming one of the brand leaders in the fashion industry. The research can provide insights into brand positioning, marketing mix, consumer psychology, and other factors contributing to its success. The research will employ primary and secondary data sources, such as the analysis of company financial and marketing reports and a review of relevant literature. The paper will also use comparative analysis by looking at earlier trends and cultures that have helped shape the fashion industry and the Chanel company. This paper finds that Chanel's marketing strategy is carefully analyzed to differentiate itself from other brands and secure a sizeable market share. Looking at some of these aspects of its differentiation will provide insights into its successes and market domination.

Keywords

fashion, brand, market share, product, Chanel

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References

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Cite this article

Wu,Y. (2023). The Analysis of Chanel’s Marketing Strategies. Advances in Economics, Management and Political Sciences,21,334-338.

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About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

Conference website: https://2023.icmred.org/

ISBN：978-1-915371-85-0(Print) / 978-1-915371-86-7(Online)

Conference date: 28 April 2023

Editor：Canh Thien Dang, Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.21

ISSN：2754-1169(Print) / 2754-1177(Online)

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