References
[1]. Luo, M.: Research on the influence of E-commerce live broadcast perceptual interaction on consumers' purchase intention. Inner Mongolia: Inner Mongolia University (2021).
[2]. Ye, S.: Research on influencing factors of consumer brand trust in E-commerce live streaming. Wuhan University (2022).
[3]. Lee, H., Yang, H.: Exploring user acceptance of streaming media devices: An extended perspective of flow theory. Information Systems and e-Business Management 16(1), 1-27(2018).
[4]. Tian, T., Wang, H.: The live marketing strategy of agricultural products from the rise of "Oriental Selection". Journal of Anhui Vocational and Technical College 21(3), 33-48(2022).
[5]. Xiang, M.X.: Live broadcast of "oriental selection”: Exploration on the approach of knowledge bringing goods. Audiovisual (9), 144-146(2022).
[6]. Benbasat, I., Cenfetelli, R.: The influence of e-commerce live streaming on lifestyle fit uncertainty and online purchase intention of experience products. (2019).
[7]. Zhou, X.J.: Research on the operation of network questionnaire survey platform Wenxing. Hunan: Hunan University (2020).
[8]. Li, T., Wang, R.: An empirical study on influencing factors of consumer satisfaction under live streaming delivery mode. Journal of Shanghai Commercial College 21 (5), 51-65(2020).
[9]. Li, M., Liu, B., Wei, J.F.: The influence of anchor characteristics on consumers' impulse purchase intention in e-commerce live broadcasting. Chinese Circulation Economy 36(4), 32-42(2022).
[10]. Frommeyer, B., Koch, J., Schewe, G.: Online shopping motives during the COVID-19 pandemic -- lessons from the crisis. Sustainability 12(24), 10247(2020).
[11]. Lin, L.M., Park, H.J.: The effects of matchups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement. Journal of Retailing and Consumer Services 52, 101934(2020).
[12]. Shao, Y.M.: Xinghualou food packaging design based on consumer psychology. Xi'an University of Technology (2019).
[13]. Asare, A.O., Clement Addo, P., Fang, J., Kulbo, N.B.: Customer engagement and purchase intention in live-streaming digital marketing platforms. Service Industries Journal 41, 1-20(2021).
[14]. Ali, T., Leng, J.: The Impact of Live Streaming Features on Consumers' Purchase Intention-the case of Agricultural Products. In 2022 IEEE 5th Advanced Information Management, Communicates, Electronic and Automation Control Conference (IMCEC), 1512-1517. IEEE, Chongqing (2022).
Cite this article
Pan,X. (2023). Analysis on East Buy Online Shopping's Marketing Strategy of Live Streaming Based on Consumer Psychology. Advances in Economics, Management and Political Sciences,23,317-324.
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References
[1]. Luo, M.: Research on the influence of E-commerce live broadcast perceptual interaction on consumers' purchase intention. Inner Mongolia: Inner Mongolia University (2021).
[2]. Ye, S.: Research on influencing factors of consumer brand trust in E-commerce live streaming. Wuhan University (2022).
[3]. Lee, H., Yang, H.: Exploring user acceptance of streaming media devices: An extended perspective of flow theory. Information Systems and e-Business Management 16(1), 1-27(2018).
[4]. Tian, T., Wang, H.: The live marketing strategy of agricultural products from the rise of "Oriental Selection". Journal of Anhui Vocational and Technical College 21(3), 33-48(2022).
[5]. Xiang, M.X.: Live broadcast of "oriental selection”: Exploration on the approach of knowledge bringing goods. Audiovisual (9), 144-146(2022).
[6]. Benbasat, I., Cenfetelli, R.: The influence of e-commerce live streaming on lifestyle fit uncertainty and online purchase intention of experience products. (2019).
[7]. Zhou, X.J.: Research on the operation of network questionnaire survey platform Wenxing. Hunan: Hunan University (2020).
[8]. Li, T., Wang, R.: An empirical study on influencing factors of consumer satisfaction under live streaming delivery mode. Journal of Shanghai Commercial College 21 (5), 51-65(2020).
[9]. Li, M., Liu, B., Wei, J.F.: The influence of anchor characteristics on consumers' impulse purchase intention in e-commerce live broadcasting. Chinese Circulation Economy 36(4), 32-42(2022).
[10]. Frommeyer, B., Koch, J., Schewe, G.: Online shopping motives during the COVID-19 pandemic -- lessons from the crisis. Sustainability 12(24), 10247(2020).
[11]. Lin, L.M., Park, H.J.: The effects of matchups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement. Journal of Retailing and Consumer Services 52, 101934(2020).
[12]. Shao, Y.M.: Xinghualou food packaging design based on consumer psychology. Xi'an University of Technology (2019).
[13]. Asare, A.O., Clement Addo, P., Fang, J., Kulbo, N.B.: Customer engagement and purchase intention in live-streaming digital marketing platforms. Service Industries Journal 41, 1-20(2021).
[14]. Ali, T., Leng, J.: The Impact of Live Streaming Features on Consumers' Purchase Intention-the case of Agricultural Products. In 2022 IEEE 5th Advanced Information Management, Communicates, Electronic and Automation Control Conference (IMCEC), 1512-1517. IEEE, Chongqing (2022).