How TikTok Self-Marketing Realizes Intellectual Property

Research Article
Open access

How TikTok Self-Marketing Realizes Intellectual Property

Yifei Song 1*
  • 1 Pennsylvania State University    
  • *corresponding author Yfs5231@psu.edu
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/24/20230419
AEMPS Vol.24
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-91-1
ISBN (Online): 978-1-915371-92-8

Abstract

This study was about how TikTok self-marketing realizes intellectual property (IP). The investigation relied on observational research using social media tracking following TikTok creators and a review of TikTok's IP policies. Besides, this research illuminated how to create an IP on TikTok and then analyzed how to achieve traffic cash-in by building an IP on TikTok while showcasing the platform's capacity for self-promotion. Building IP has become very important for social media influencers. The study looked at five basic steps of building IP for TikTok Self-Marketing which are likely to help influencers make Influencer TikTok accounts successful.

Keywords:

influencers, cash-in, IP, social media

Song,Y. (2023). How TikTok Self-Marketing Realizes Intellectual Property. Advances in Economics, Management and Political Sciences,24,79-83.
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References

[1]. Johnson, A. (2021). Copyrighting TikTok dances: Choreography in the internet age. Washington Law Review. 96(3), 1225. https://digitalcommons.law.uw.edu/cgi/viewcontent.cgi?article=5188&context=wlr

[2]. Bansal, K, T, (2021). 4 Reasons Why IP Protection Is Critical To Business Growth. https://www.entrepreneur.com/article/372690

[3]. Gunn, W (2022). Five steps to developing an effective IP management process. https://www.wilsongunn.com/resource/ip-insights/5-steps-to-developing-an-effective-ip-management-process

[4]. Saqib, N. (2020). Positioning–a literature review. PSU Research Review. https://www.emerald.com/insight/content/doi/10.1108/PRR-06-2019-0016/full/html

[5]. Warren, J (2020). How to Drive Traffic and Sales from TikTok. https://later.com/blog/drive-traffic-from-tiktok/

[6]. Liang, T. (2021). The Method of the Money-Making Mechanism of TikTok. Atlantis Press. Vol.203 https://www.researchgate.net/publication/357617684_The_Method_of_the_Money_Making_Mechanism_of_TikTok

Cite this article

Song,Y. (2023). How TikTok Self-Marketing Realizes Intellectual Property. Advances in Economics, Management and Political Sciences,24,79-83.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

ISBN：978-1-915371-91-1(Print) / 978-1-915371-92-8(Online)
Editor：Canh Thien Dang, Javier Cifuentes-Faura
Conference website: https://2023.icmred.org/
Conference date: 28 April 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.24
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Johnson, A. (2021). Copyrighting TikTok dances: Choreography in the internet age. Washington Law Review. 96(3), 1225. https://digitalcommons.law.uw.edu/cgi/viewcontent.cgi?article=5188&context=wlr

[2]. Bansal, K, T, (2021). 4 Reasons Why IP Protection Is Critical To Business Growth. https://www.entrepreneur.com/article/372690

[3]. Gunn, W (2022). Five steps to developing an effective IP management process. https://www.wilsongunn.com/resource/ip-insights/5-steps-to-developing-an-effective-ip-management-process

[4]. Saqib, N. (2020). Positioning–a literature review. PSU Research Review. https://www.emerald.com/insight/content/doi/10.1108/PRR-06-2019-0016/full/html

[5]. Warren, J (2020). How to Drive Traffic and Sales from TikTok. https://later.com/blog/drive-traffic-from-tiktok/

[6]. Liang, T. (2021). The Method of the Money-Making Mechanism of TikTok. Atlantis Press. Vol.203 https://www.researchgate.net/publication/357617684_The_Method_of_the_Money_Making_Mechanism_of_TikTok

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