References
[1]. Foxall, G.: Consumer psychology in behavioral perspective. Beard Books (1990).
[2]. Jiang, L., Jun, M., Yang, Z.: Measuring consumer perceptions of online shopping convenience. Journal of Service Management 2(24), 191-214 (2013).
[3]. Paulus, P. B.: Psychology of group influence. L. Erlbaum (1989).
[4]. Du, Z.: Analysis of "Double Eleven" shopping carnival phenomenon from the perspective of economics. (2021).
[5]. Cheng, X., Jiang, X.: Online retailing promotion strategy under platform scheme with considering seller competition. 15th International Conference on Service Systems and Service Management (ICSSSM) IEEE, (2018).
[6]. Chu, T., et al.: Unlocking the network traffic password of the sudden popularity of oriental selection: consumer behavior decision-making mechanism based on mental accounting theory. Psychology Research 11(2022).
[7]. Deng, L.: The status quo, problems and countermeasures of the E-commerce in our country. Proceedings of 2005 International Conference on Innovation & Management School of Management, Wuhan University of Technology, P. R. China, (2005).
[8]. Hantula, D., Wells, V.: Consumer behavior analysis: (A) rational approach to consumer choice. Routledge (2013).
[9]. Stern, P. C., Wolske, K. S.: Contributions of psychology to limiting climate change: Opportunities through consumer behavior – Science Direct. Psychology and Climate Change 127-160 (2018).
[10]. Mullen, B., Johnson, C.: The psychology of consumer behavior. Lawrence Erlbaum Associates (1990).
[11]. Fu, X.: China automobile consumption psychology and consumer behavior: Consumption characteristics of structure hierarchy and unity in diversity. Value Engineering (2011).
Cite this article
Shuai,J. (2023). The Marketing Strategy of Live Broadcast Based on Consumer Psychology. Advances in Economics, Management and Political Sciences,25,310-315.
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References
[1]. Foxall, G.: Consumer psychology in behavioral perspective. Beard Books (1990).
[2]. Jiang, L., Jun, M., Yang, Z.: Measuring consumer perceptions of online shopping convenience. Journal of Service Management 2(24), 191-214 (2013).
[3]. Paulus, P. B.: Psychology of group influence. L. Erlbaum (1989).
[4]. Du, Z.: Analysis of "Double Eleven" shopping carnival phenomenon from the perspective of economics. (2021).
[5]. Cheng, X., Jiang, X.: Online retailing promotion strategy under platform scheme with considering seller competition. 15th International Conference on Service Systems and Service Management (ICSSSM) IEEE, (2018).
[6]. Chu, T., et al.: Unlocking the network traffic password of the sudden popularity of oriental selection: consumer behavior decision-making mechanism based on mental accounting theory. Psychology Research 11(2022).
[7]. Deng, L.: The status quo, problems and countermeasures of the E-commerce in our country. Proceedings of 2005 International Conference on Innovation & Management School of Management, Wuhan University of Technology, P. R. China, (2005).
[8]. Hantula, D., Wells, V.: Consumer behavior analysis: (A) rational approach to consumer choice. Routledge (2013).
[9]. Stern, P. C., Wolske, K. S.: Contributions of psychology to limiting climate change: Opportunities through consumer behavior – Science Direct. Psychology and Climate Change 127-160 (2018).
[10]. Mullen, B., Johnson, C.: The psychology of consumer behavior. Lawrence Erlbaum Associates (1990).
[11]. Fu, X.: China automobile consumption psychology and consumer behavior: Consumption characteristics of structure hierarchy and unity in diversity. Value Engineering (2011).