Operation and Development by Blizzard Entertainment: The Fall of Overwatch and Organizational Behaviour Based Suggestions

Jingyi Liu

doi:10.54254/2754-1169/26/20230533

Research Article

Open access

Published on 13 September 2023

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Liu,J. (2023). Operation and Development by Blizzard Entertainment: The Fall of Overwatch and Organizational Behaviour Based Suggestions. Advances in Economics, Management and Political Sciences,26,1-10.

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Operation and Development by Blizzard Entertainment: The Fall of Overwatch and Organizational Behaviour Based Suggestions

Jingyi Liu *^,1,

¹ Concordia University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/26/20230533

Abstract

Since it came out, the multiplayer video game Overwatch from Blizzard Entertainment has only had a brief period of success and has been going downhill ever since. This study examines the operative and developing problems in Overwatch 1 and 2 from the consumers' and players' viewpoints to determine their reasons. It then builds a theoretical framework of organizational behavior to explore and explain those identified issues with reputation, customer experience and happiness, customer resonance, and corporate culture compliance. Practical solutions and suggestions that might be helpful for Blizzard Entertainment and further updates on Overwatch are also provided, involving performance management, employee selection, and customer interactions.

Keywords

overwatch, customer experience, customer satisfaction, customer service

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About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

Conference website: https://2023.icmred.org/

ISBN：978-1-915371-95-9(Print) / 978-1-915371-96-6(Online)

Conference date: 28 April 2023

Editor：Javier Cifuentes-Faura, Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.26

ISSN：2754-1169(Print) / 2754-1177(Online)

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