Analysis and Development Countermeasures of Game Industry PEST from the Perspective of Metauniverse

Jiatong Liu; Runqing Su

doi:10.54254/2754-1169/26/20230546

Research Article

Open access

Published on 13 September 2023

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Liu,J.;Su,R. (2023). Analysis and Development Countermeasures of Game Industry PEST from the Perspective of Metauniverse. Advances in Economics, Management and Political Sciences,26,66-71.

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Analysis and Development Countermeasures of Game Industry PEST from the Perspective of Metauniverse

Jiatong Liu *^,1, Runqing Su ²

¹ Beijing Huiwen Middle School
² Beijing No.159 High School

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/26/20230546

Abstract

Over the past two decades, the concept of the meta-universe has gained widespread popularity and has emerged as a leading development direction for the gaming industry. This has led to significant interest from social capital investors. In light of this, this paper examines the development environment of the gaming industry using a PEST analysis approach, with a focus on the political, economic, social, and technological factors that are relevant to the meta-universe. The aim of this analysis is to provide recommendations and strategic guidance for game companies that seek to enter the metaverse industry.

Keywords

PEST analysis, meta-universe, video games, integrated development

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References

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Cite this article

Liu,J.;Su,R. (2023). Analysis and Development Countermeasures of Game Industry PEST from the Perspective of Metauniverse. Advances in Economics, Management and Political Sciences,26,66-71.

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About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

Conference website: https://2023.icmred.org/

ISBN：978-1-915371-95-9(Print) / 978-1-915371-96-6(Online)

Conference date: 28 April 2023

Editor：Javier Cifuentes-Faura, Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.26

ISSN：2754-1169(Print) / 2754-1177(Online)

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