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Published on 10 November 2023
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Analysis of Nike's Advertising Marketing Strategy

Xiaofei Li *,1,
  • 1 Beijing royal school

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/27/20231247

Abstract

In the age of marketing's predominance, individuals should learn the fundamentals of corporate marketing and the vital components of effective marketing. The paper through a literature review approach, utilizes Nike's 2012 marketing advertisement as an example to discuss the fundamental marketing approaches and techniques incorporated in it. This study's significance is in analyzing and comprehending how to conduct good corporate marketing and how to design marketing strategies to reach sales objectives. Business marketing strategies enable organizations to outperform their competitors, and marketing strategies aid in the creation of products and services that maximize revenues. The primary relevance of this paper is to comprehend how a corporation achieves success through commercial advertising and to provide readers with a rudimentary comprehension of commercial advertising methods.

Keywords

marketing strategies, advertisement, Nike

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Cite this article

Li,X. (2023). Analysis of Nike's Advertising Marketing Strategy. Advances in Economics, Management and Political Sciences,27,163-168.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

Conference website: https://www.icemgd.org/
ISBN:978-1-83558-075-2(Print) / 978-1-83558-076-9(Online)
Conference date: 6 August 2023
Editor:Canh Thien Dang
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.27
ISSN:2754-1169(Print) / 2754-1177(Online)

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