Business Strategy Analysis -- A Case Study of Yonghui Supermarket

Research Article
Open access

Business Strategy Analysis -- A Case Study of Yonghui Supermarket

Yujie Ma 1*
  • 1 Tianjin University    
  • *corresponding author myj_145@tju.edu.cn
Published on 10 November 2023 | https://doi.org/10.54254/2754-1169/28/20231329
AEMPS Vol.28
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-83558-077-6
ISBN (Online): 978-1-83558-078-3

Abstract

In recent years, due to the impact of the Covid-19 pandemic, offline sales have been greatly impacted, and the retail industry has focused on online development. Many companies have changed their business strategies and sought transformation, but most are still at a loss. As one of the largest supermarkets in China, Yonghui supermarket has been developing online sales channels and operating its own brands for a long time, and actively transforming itself by means of science and technology. In this paper, swot analysis method and profitability analysis method are used to analyze the business strategy of Yonghui supermarket, and the existing problems in the operation of Yonghui supermarket are found, and corresponding countermeasures are given. On this basis, Yonghui can improve operating conditions, reduce costs, increase profits to overcome economic difficulties to achieve long-term management. For customers, they can enjoy better products, lower prices and more detailed services, and improve brand loyalty and business confidence. Moreover, the advantages of Yonghui Supermarket can be found through the analysis of its business strategy, which can be used as reference for other enterprises to help more enterprises out of difficulties and create a positive business environment. Mutual promotion and common development.

Keywords:

Yonghui supermarket, business strategy, swot analysis, profitability analysis

Ma,Y. (2023). Business Strategy Analysis -- A Case Study of Yonghui Supermarket. Advances in Economics, Management and Political Sciences,28,207-215.
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References

[1]. Chang Liu. Transformation and upgrading path of traditional retail enterprises under the background of digital economy -- Based on the case study of Yonghui Supermarket[J]. Value engineering,2022,41(33):55-57. DOI:10.3969/j.issn.1006-4311.2022.33.017.

[2]. Ying Wu. Research on fresh fruit and vegetable management mode of Yonghui Supermarket under the background of Internet[D].Zhejiang University of Technology and Business,2019.DOI:10.27462/d.cnki.ghzhc.2019.000558.

[3]. Qinxuan Ren,Guodong Yan,Xuejing Ren,Hui Li.Problems and countermeasures of supermarket financial management in post-epidemic era -- Taking Yonghui Supermarket as an example[J].management and administration, 2022(12):77-83.DOI:10.16517/j.cnki.cn12-1034/f.20220916.001.

[4]. Dong Xie.Logistics cost management of Yonghui Supermarket from the perspective of supply chain[J].Shanxi agricultural economy,2021(10):138-139.DOI:10.16675/j.cnki.cn14-1065/f.2021.10.058.

[5]. Wen Liu,Xiaojun Liu,Wenxue Xu.SWOT strategy analysis of online marketing of fresh agricultural products in Yonghui Supermarket[J].Rural economy and science and technology,2021,32(01):112-114.

[6]. Jie Yang.Research on the application of Dupont Analysis Method in enterprise financial analysis[J].Chinese collective economy,2021(04):153-154.

[7]. Tianhui Zhou.Analysis of profitability of Yonghui Supermarket based on Dupont analysis method[J].China Business Forum,2018(32):1-2.DOI:10.19699/j.cnki.issn2096-0298.2018.32.001.

[8]. Haixia Cao.Analysis of supply chain cost management in fresh industry under new retail mode -- Taking Yonghui Supermarket as an example[J].Chinese circulation economy,2022(05):28-30.DOI:10.16834/j.cnki.issn1009-5292.2022.05.044.

[9]. YahongGuo,XiwenFu,MengboLi.Research on problems and countermeasures of inventory management in Yonghui Supermarket[J].China Storage and Transportation,2021(10):98-99.DOI:10.16301/j.cnki.cn12-1204/f.2021.10.041.

[10]. Lanlan Wen. Research on financial Performance based on new retail business model[D].Xihua University,2022.DOI:10.27411/d.cnki.gscgc.2022.000347.

Cite this article

Ma,Y. (2023). Business Strategy Analysis -- A Case Study of Yonghui Supermarket. Advances in Economics, Management and Political Sciences,28,207-215.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

ISBN：978-1-83558-077-6(Print) / 978-1-83558-078-3(Online)
Editor：Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.28
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Chang Liu. Transformation and upgrading path of traditional retail enterprises under the background of digital economy -- Based on the case study of Yonghui Supermarket[J]. Value engineering,2022,41(33):55-57. DOI:10.3969/j.issn.1006-4311.2022.33.017.

[2]. Ying Wu. Research on fresh fruit and vegetable management mode of Yonghui Supermarket under the background of Internet[D].Zhejiang University of Technology and Business,2019.DOI:10.27462/d.cnki.ghzhc.2019.000558.

[3]. Qinxuan Ren,Guodong Yan,Xuejing Ren,Hui Li.Problems and countermeasures of supermarket financial management in post-epidemic era -- Taking Yonghui Supermarket as an example[J].management and administration, 2022(12):77-83.DOI:10.16517/j.cnki.cn12-1034/f.20220916.001.

[4]. Dong Xie.Logistics cost management of Yonghui Supermarket from the perspective of supply chain[J].Shanxi agricultural economy,2021(10):138-139.DOI:10.16675/j.cnki.cn14-1065/f.2021.10.058.

[5]. Wen Liu,Xiaojun Liu,Wenxue Xu.SWOT strategy analysis of online marketing of fresh agricultural products in Yonghui Supermarket[J].Rural economy and science and technology,2021,32(01):112-114.

[6]. Jie Yang.Research on the application of Dupont Analysis Method in enterprise financial analysis[J].Chinese collective economy,2021(04):153-154.

[7]. Tianhui Zhou.Analysis of profitability of Yonghui Supermarket based on Dupont analysis method[J].China Business Forum,2018(32):1-2.DOI:10.19699/j.cnki.issn2096-0298.2018.32.001.

[8]. Haixia Cao.Analysis of supply chain cost management in fresh industry under new retail mode -- Taking Yonghui Supermarket as an example[J].Chinese circulation economy,2022(05):28-30.DOI:10.16834/j.cnki.issn1009-5292.2022.05.044.

[9]. YahongGuo,XiwenFu,MengboLi.Research on problems and countermeasures of inventory management in Yonghui Supermarket[J].China Storage and Transportation,2021(10):98-99.DOI:10.16301/j.cnki.cn12-1204/f.2021.10.041.

[10]. Lanlan Wen. Research on financial Performance based on new retail business model[D].Xihua University,2022.DOI:10.27411/d.cnki.gscgc.2022.000347.

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