Research on Digital Transformation of New Retail Enterprises Based on AI+RPA

Research Article
Open access

Research on Digital Transformation of New Retail Enterprises Based on AI+RPA

Honglin Fu 1 , Lihui He 2 , Xinran Ju 3* , Yingqi Liu 4
  • 1 Dongbei University of Finance and Economics    
  • 2 Ningxia University    
  • 3 Sichuan University    
  • 4 Dongguan City University    
  • *corresponding author 2020141080118@stu.scu.edu.cn
Published on 10 November 2023 | https://doi.org/10.54254/2754-1169/28/20231340
AEMPS Vol.28
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-83558-077-6
ISBN (Online): 978-1-83558-078-3

Abstract

Faced with the breakthrough of digital technology and upgrading of consumer structure, the traditional retail industry has achieved the basic transformation and efficiency of a full value chain relying on digital technology. Among them, AI+RPA has become a new direction in developing the new retail industry with artificial intelligence empowerment machine automation. This article takes the new retail industry as the target market and the application of AI+RPA technology as the research content, using the theoretical and multiple case analysis methods to study. Choose three companies: Freshippo, Yonghui superstores, and Suning.com, for external horizontal contrast and internal vertical contrast. Relying on the theory of value chain, the division is divided into four aspects: the supply side, the demand side, financial management, and logistics. To a certain extent, this article has made up for the research gap of the omni -channel ecological construction of the new retail industry and the application of the AI+RPA technology industry, expecting to broaden the future development channels and directions of the new retail industry.

Keywords:

administrational, efficiency, digitalization, AI+RPA, new retail enterprise

Fu,H.;He,L.;Ju,X.;Liu,Y. (2023). Research on Digital Transformation of New Retail Enterprises Based on AI+RPA. Advances in Economics, Management and Political Sciences,28,250-258.
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References

[1]. Ren, X. Y., Si, Y. T., Jia, Y. F. Analysis on innovation ability of IPO companies in GEM based on RPA. Industrial Innovation Research,2022(09):135-137.

[2]. Qiu, Z. Y. Financial Digital Construction of port Enterprises based on AI+RPA. Small and medium-sized Enterprise Management and Technology,2022(22):181-183.

[3]. Chen, J., Design and implementation of ERP system for new retail cosmetics enterprises based on cloud computing. Shandong university, 2020. DOI: 10.27272 /, dc nki. Gshdu. 2020.003645.

[4]. Wu, Z. H. Transformation and upgrading of the traditional retail enterprise "yard". Journal of digital economy, 2022, No. 13, No. 14 (Z1): 80-83. The DOI: 10.19609 / j.carol carroll nki cn10-1255 / f. 2022. Z1.007.

[5]. Fang, X. Y., Zhao, Y. L. The relationship between digital transformation, dynamic competitive environment and dual innovation of retail enterprises. Business Economics Research, 2023, No.862(03):42-46.

[6]. Ge, X. Y., Hu, Y. Q. The influence mechanism of digital iteration on the integration of industry and finance and a case study: A case study of Suning.com New Retail. Financial Management Research, 2022, No.32(05):42-47.

[7]. Zhou, X. The new digital transformation of retail enterprise supply chain. Journal of China logistics and purchasing, 2021, No. 637 (24): 74. DOI: 10.16079 / j.carol carroll nki issn1671-6663.2021.24.041.

[8]. Li, R., Sun, T., Cao, D. Y. O2O new retail formats fusion under the perspective of digital development trend study. Journal of contemporary economic management, the lancet 2021 (04): 13-21. DOI: 10.13253 / j.carol carroll nki DDJJGL. 2021.04.003.

[9]. Liu, C. Transformation and Upgrading Path of traditional retail enterprises under the background of Digital economy -- Based on the case study of Yonghui Supermarket. Value Engineering, 2002,41(33):55-57.

[10]. Yao, L. Under the integration of industry and financial integration, the Enterprise Finance Sharing Center builds shallow analysis. Cooperation economy and technology, pp: 116-118,2023.

[11]. Wang, H. Q., Jiang, J. H.; Cai, C. H. Main complementation: Data -driven new retail business model closed -loop construction mechanism -Freshippo case research. Nankai Management Review, pp: 23,2022.

[12]. Qiu, Z. Y. The financial digital construction of port enterprises based on AI+RPA, pp: 181-183,2022.

[13]. Yang, J. Z., Qi, P. C., Wang, T. T. Research on the Transformation and Upgrading of Chinese Traditional Retail Enterprises under the Background of "New Retail". Contemporary economic management, vol: 40, pp: 24-31,2018.

[14]. Wang. X. F., Zhou, J., Gu, Y. G. Study on the Operation Mode of Intelligent Logistics System under the New Retail Background —Taking Freshippo for Example Logistics engineering and management, vol.42, pp: 22-25,2020.

[15]. Yang, Y. F. Can the digitalization of logistics help Suning.com through this round of crisis? . China Logistics and Purchasing, pp: 27-28,2022.

[16]. Lu, T. G. Accelerate digital capacity Building and Promote high-quality development of "New Retail". The Banker, 2022, No.263(12):28-3


Cite this article

Fu,H.;He,L.;Ju,X.;Liu,Y. (2023). Research on Digital Transformation of New Retail Enterprises Based on AI+RPA. Advances in Economics, Management and Political Sciences,28,250-258.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

ISBN:978-1-83558-077-6(Print) / 978-1-83558-078-3(Online)
Editor:Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.28
ISSN:2754-1169(Print) / 2754-1177(Online)

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References

[1]. Ren, X. Y., Si, Y. T., Jia, Y. F. Analysis on innovation ability of IPO companies in GEM based on RPA. Industrial Innovation Research,2022(09):135-137.

[2]. Qiu, Z. Y. Financial Digital Construction of port Enterprises based on AI+RPA. Small and medium-sized Enterprise Management and Technology,2022(22):181-183.

[3]. Chen, J., Design and implementation of ERP system for new retail cosmetics enterprises based on cloud computing. Shandong university, 2020. DOI: 10.27272 /, dc nki. Gshdu. 2020.003645.

[4]. Wu, Z. H. Transformation and upgrading of the traditional retail enterprise "yard". Journal of digital economy, 2022, No. 13, No. 14 (Z1): 80-83. The DOI: 10.19609 / j.carol carroll nki cn10-1255 / f. 2022. Z1.007.

[5]. Fang, X. Y., Zhao, Y. L. The relationship between digital transformation, dynamic competitive environment and dual innovation of retail enterprises. Business Economics Research, 2023, No.862(03):42-46.

[6]. Ge, X. Y., Hu, Y. Q. The influence mechanism of digital iteration on the integration of industry and finance and a case study: A case study of Suning.com New Retail. Financial Management Research, 2022, No.32(05):42-47.

[7]. Zhou, X. The new digital transformation of retail enterprise supply chain. Journal of China logistics and purchasing, 2021, No. 637 (24): 74. DOI: 10.16079 / j.carol carroll nki issn1671-6663.2021.24.041.

[8]. Li, R., Sun, T., Cao, D. Y. O2O new retail formats fusion under the perspective of digital development trend study. Journal of contemporary economic management, the lancet 2021 (04): 13-21. DOI: 10.13253 / j.carol carroll nki DDJJGL. 2021.04.003.

[9]. Liu, C. Transformation and Upgrading Path of traditional retail enterprises under the background of Digital economy -- Based on the case study of Yonghui Supermarket. Value Engineering, 2002,41(33):55-57.

[10]. Yao, L. Under the integration of industry and financial integration, the Enterprise Finance Sharing Center builds shallow analysis. Cooperation economy and technology, pp: 116-118,2023.

[11]. Wang, H. Q., Jiang, J. H.; Cai, C. H. Main complementation: Data -driven new retail business model closed -loop construction mechanism -Freshippo case research. Nankai Management Review, pp: 23,2022.

[12]. Qiu, Z. Y. The financial digital construction of port enterprises based on AI+RPA, pp: 181-183,2022.

[13]. Yang, J. Z., Qi, P. C., Wang, T. T. Research on the Transformation and Upgrading of Chinese Traditional Retail Enterprises under the Background of "New Retail". Contemporary economic management, vol: 40, pp: 24-31,2018.

[14]. Wang. X. F., Zhou, J., Gu, Y. G. Study on the Operation Mode of Intelligent Logistics System under the New Retail Background —Taking Freshippo for Example Logistics engineering and management, vol.42, pp: 22-25,2020.

[15]. Yang, Y. F. Can the digitalization of logistics help Suning.com through this round of crisis? . China Logistics and Purchasing, pp: 27-28,2022.

[16]. Lu, T. G. Accelerate digital capacity Building and Promote high-quality development of "New Retail". The Banker, 2022, No.263(12):28-3