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Impact of COVID-19 on OTA Platforms and Development: A Case Study of Ctrip
- 1 Taishan College of Science and Technology
- 2 Suzhou Dulwich international high school
- 3 Hunan University of Art and Science
* Author to whom correspondence should be addressed.
Abstract
This paper examines the impact of the epidemic on China’s online travel platforms and how the online travel platform Ctrip has responded and developed. Through a case study of Ctrip, the impact and response measures of Ctrip under the impact of the epidemic are studied, and response strategies are proposed for other enterprises. The academic signifi-cance of this paper is to explore the impact and rebound experiences of enterprises under sudden public crises and to study the crisis response ideas of Chinese enterprises; the prac-tical significance is to retrace the response and recovery process of Ctrip under great un-certainty, to provide useful references for future solutions to sudden crises in the Chinese context, and to provide specific countermeasures and suggestions for tourism enterprises. The research logic of this paper is divided into four parts: background of the selected topic, literature review, case study and conclusion. In the research process, there are certain limi-tations in this paper, such as the research content is not universal and the limitations of the research method.
Keywords
OTA platforms, development, Ctrip
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Cite this article
Liu,Z.;Zeng,J.;Zhou,J. (2023). Impact of COVID-19 on OTA Platforms and Development: A Case Study of Ctrip. Advances in Economics, Management and Political Sciences,29,55-60.
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Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development
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