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Five-Force Analysis, SWOT Analysis, Value Chain Analysis of Apple in Technology Industry
- 1 University of East Anglia, Norwich, England NR4 7TJ, UK
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Abstract
Apple is the most valuable company by Forbes, Apple strategies play a key role in Apple’s success. Based on Five-Force Analysis, SWOT Analysis, Value chain Analysis methods great brand awareness and strong bargaining power with suppliers and customers are two factors of its success. Great brand awareness leads high volume of customers and brand loyalty. Strong bargaining power guaranteed Apple has great margin when products have been sold.
Keywords
Marketing policy, Marketing strategy, Long-term effects, Opportunity, Customer behaviour
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Cite this article
Li,M. (2023). Five-Force Analysis, SWOT Analysis, Value Chain Analysis of Apple in Technology Industry. Advances in Economics, Management and Political Sciences,4,511-516.
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