The Research of How the Marketing Strategy of Tiktok Result in the New Rise of E-commerce

Research Article
Open access

The Research of How the Marketing Strategy of Tiktok Result in the New Rise of E-commerce

Yixin Zhang 1*
  • 1 Shanghai Songjiang No. 2 High School    
  • *corresponding author sophia_zhang_yx@mail.sdufe.edu.cn
Published on 10 November 2023 | https://doi.org/10.54254/2754-1169/31/20231505
AEMPS Vol.31
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-83558-083-7
ISBN (Online): 978-1-83558-084-4

Abstract

Internet technology is developing,which makes many economic activities take place online and gives birth to many globally popular short video apps, especially Tiktok.It has become a household name. For this reason, marketing strategies of Tiktok are worth to be discussed. Many existing researches are only discussing why Tiktok can be so popular but the author found that medium can be contacted with economics. Digital economics is an important title of this age. Tiktock actually set a great platform for e-commerce and it does help e-commerce get into a new stage. So the paper mainly focus on how the marketing strategy of Tiktok result in the new rise of e-commerce by using SWOT analytical method. Analyzing the pros and cons from strengths, weakness, opportunities and threats. The paper finally found that Tiktok gives e-commerce an extremely great chance to develop on the whole. And also there are some inevitable shortcomings about e-commerce developing on Tiktok. Then the paper also gives some advice to improve the situation.

Keywords:

SWOT analytical method, marketing strategy of tiktok, e-commerce

Zhang,Y. (2023). The Research of How the Marketing Strategy of Tiktok Result in the New Rise of E-commerce. Advances in Economics, Management and Political Sciences,31,82-88.
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References

[1]. Xinyue Zhang.: Research on Marketing StrategPy of Short Video based on the Rapid Development of Internet Era -- Taking TikTok as an Example, Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022), 2145-2148.

[2]. Shuhui He.: Analysis of business operation model and development trend of Tiktok, Economic outlook around Bohaisea, Journal 4, 64-65 (2020).

[3]. Pingqi Chen, Bing yin.: Study on the influence of e-commerce live broadcast on consumers’ purchasing decisions, Jiangsu Commercial Forum, Journal 3, 29-32 (2022).

[4]. Shanyue Xu, Ting Li.: Simple analysis of the combination strategy of e-commerce marketing and Tiktok short video platform, The invention and innovation education informationization, Journal 9, 100-101(2020).

[5]. Shasha Liu, Hengyi Liu.: Analysis of the operation stragety of social short video--taking Tiktok as an example, Media Forum, Journal 2(17), 27-28 (2019).

[6]. Xujun Li, Tao Lin.: SWOT analysis of personalized push of short video platform--taking Tiktok as an example, Science&Technology for China’s Mass Media, 139-141(2022).

[7]. Junhan Zhang.: The construction of weak ties and the weakening of strong ties--A study on the influence of Tiktok on social interaction in youth groups, China Youth Study, 5-11(2019).

[8]. Preston L Starkey.: "TikTok Made Me Try It": Social Media's New Role in Marketing Strategies and Its Effect on Consumer Behavior, University of Arkansas, Fayetteville, (2022).

[9]. Xu Li, Xiaohui Yan, Zhengwu Zhang.: Research on the Causes of the "Tik Tok" App Becoming Popular and the Existing Problems, Journal of Advanced Management Science Journa 7(2), (2019).

[10]. Jiayi Xu, Meizhen Wu.: Analysis of short video marketing mixed strategy in mobile social era--Taking Tiktok app as an example, Times of economy&trade, Journal3, 6-7 (2020).

[11]. Fengchang Tian, Xiaozhang Huang.: Study on Tiktok short videos based on SWOT analytical method, China Journal of Commerce, Journal22, 15-17 (2020).

Cite this article

Zhang,Y. (2023). The Research of How the Marketing Strategy of Tiktok Result in the New Rise of E-commerce. Advances in Economics, Management and Political Sciences,31,82-88.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

ISBN：978-1-83558-083-7(Print) / 978-1-83558-084-4(Online)
Editor：Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.31
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Xinyue Zhang.: Research on Marketing StrategPy of Short Video based on the Rapid Development of Internet Era -- Taking TikTok as an Example, Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022), 2145-2148.

[2]. Shuhui He.: Analysis of business operation model and development trend of Tiktok, Economic outlook around Bohaisea, Journal 4, 64-65 (2020).

[3]. Pingqi Chen, Bing yin.: Study on the influence of e-commerce live broadcast on consumers’ purchasing decisions, Jiangsu Commercial Forum, Journal 3, 29-32 (2022).

[4]. Shanyue Xu, Ting Li.: Simple analysis of the combination strategy of e-commerce marketing and Tiktok short video platform, The invention and innovation education informationization, Journal 9, 100-101(2020).

[5]. Shasha Liu, Hengyi Liu.: Analysis of the operation stragety of social short video--taking Tiktok as an example, Media Forum, Journal 2(17), 27-28 (2019).

[6]. Xujun Li, Tao Lin.: SWOT analysis of personalized push of short video platform--taking Tiktok as an example, Science&Technology for China’s Mass Media, 139-141(2022).

[7]. Junhan Zhang.: The construction of weak ties and the weakening of strong ties--A study on the influence of Tiktok on social interaction in youth groups, China Youth Study, 5-11(2019).

[8]. Preston L Starkey.: "TikTok Made Me Try It": Social Media's New Role in Marketing Strategies and Its Effect on Consumer Behavior, University of Arkansas, Fayetteville, (2022).

[9]. Xu Li, Xiaohui Yan, Zhengwu Zhang.: Research on the Causes of the "Tik Tok" App Becoming Popular and the Existing Problems, Journal of Advanced Management Science Journa 7(2), (2019).

[10]. Jiayi Xu, Meizhen Wu.: Analysis of short video marketing mixed strategy in mobile social era--Taking Tiktok app as an example, Times of economy&trade, Journal3, 6-7 (2020).

[11]. Fengchang Tian, Xiaozhang Huang.: Study on Tiktok short videos based on SWOT analytical method, China Journal of Commerce, Journal22, 15-17 (2020).

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